Experience Design

Good design is more than aesthetic – it’s systematic. With research and strategy as the map, your website’s design becomes the road that leads your users where they want to go. Oomph helps clients create user journeys that are both purposeful and beautiful through strategic, creative design.

Do Your Designs Have Purpose?

A good design system should always:

Capture Attention

Discover the stuck points that are preventing your users from engaging more deeply with your brand online, and find new ways to attract and delight them.

Build Loyalty

Compelling designs help users accomplish their goals — and feel delighted while doing it. We infuse design elements and functionalities into sites that keep visitors coming back. 

Support Consistency

Go from concept to code to completion — to a comprehensive design transformation. We develop design systems that carry a new look-and-feel effortlessly across an omnichannel brand experience.

Our Design Capabilities

Our designs are driven by details. We seek first to understand and then to design, translating your business goals and user needs into experiences that hit the sweet spot between accomplishing your goals and exciting your users.  

Strategic brand-building

Your website is at the heart of your brand, setting the tone for an experience across your digital properties, printed materials, and even in your offices. Our design systems include all the elements you need to tell your brand story effectively — from logos and typefaces to brand assets and language. 

Our capabilities include: 

  • Digital brand identity 
  • Brand refresh and governance
  • Brand archetype definition, including voice and tone
  • Design sprints and rapid functional prototyping
  • Strategic design thinking

User experience (UX) and user interface (UI) design

Successful design isn’t just about knowing UX and UI best practices — it’s about knowing how to make them work for you. Oomph expertly transforms industry standards and widely understood design patterns into innovative yet intuitive designs that inspire.

Our capabilities include: 

  • User research and interviews
  • Audits and analysis of existing properties or cohorts
  • Information architecture
  • Wireframing, design mockups, & prototypes
  • User testing and optimization / usability testing
  • Motion design & micro-interactions

Design system management

A design system, whether for one digital property or several, thrives on smart management and oversight. Our team creates and maintains design systems of all shapes and sizes, with experience in systems that power a handful of properties to those that power enterprise products.

Our capabilities include: 

  • Documentation and library definitions as Figma components
  • Color and spacing systems with design tokens
  • Typography systems with fluid viewport-reactive sizing
  • Storybook integrations
  • Accessibility audits & conformance

Oomph’s Design team understood RSI’s goals, processes, and frustration points immediately. Everyone is impressed with, and excited about, the design solutions that Oomph produced. Our new tools look and feel more modern, functional, and intuitive.

PROJECT MANAGER, Revenue Solutions, Inc.

Ways to Get Started

UX Audit

Wondering if your UX is working for you? With an initial audit, we’ll analyze your website to identify whether your design is truly functional — or whether it just looks cool — and recommend a path toward better UX. 

Website Redesign

Reimagine your digital presence from the ground up. We’ll lead the way from concept to completion using our systematic and interactive build process, including documentation to help apply your new look across your brand ecosystem. 

Ongoing Support

Great designs are iterative. We’ll partner with you to ensure your website and other digital properties keep up with the times, whether that’s adhering to the latest accessibility standards or building new functionalities. 

Want to Level Up Your Design?

Delightful, purposeful design begins with research and strategy. Get started with our UX audit to see how successful your designs are — and how much more they can do. Complete the form below and a team member will reach out. Required fields are marked with an asterisk(*).

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Beautiful Examples of our Design Capabilities