nCino, Inc. is a leader in intelligent banking solutions and a pioneer in the financial technology space. As their business continues to grow and their digital strategy evolves, they needed to ensure their content management capabilities could keep pace with their expanding marketing needs.

Our collaboration with nCino focuses on optimizing their use of the Contentful platform to enhance their internal marketing and website capabilities. By leveraging Contentful, we’re helping nCino streamline and improve their content management processes, allowing their teams to focus more on innovation and growth within their core business.

We’re working alongside nCino to optimize their Contentful platform implementation. The goal is ensuring their digital presence continues to align with their evolving strategy and marketing needs while supporting their ongoing success as pioneers in the financial technology space.

By enhancing their content management processes, we’re empowering nCino’s internal teams to work more efficiently and strategically.

This work represents an important step in ensuring nCino’s digital presence continues to align with their evolving strategy and marketing needs. The optimization supports their ongoing success as pioneers in the financial technology space by removing operational friction and enabling their teams to focus on what matters most — innovation and growth.

Aerospike specializes in high-performance NoSQL databases known for their speed, scalability, and reliability in handling large volumes of data in real-time applications. Their database technology is designed to meet the demands of modern data-intensive applications.

The company’s platform offers features such as strong consistency, high availability, and automatic failover to ensure continuous operations even in the event of hardware failures or network issues. Aerospike also provides tools and integrations to support analytics, monitoring, and management of the database environment, empowering developers and operations teams to optimize performance and scalability.

Think of a NoSQL database as a big, organized digital filing cabinet for storing different kinds of information. Traditional databases are like organized spreadsheets where everything is neatly arranged in rows and columns. However, NoSQL databases are designed to handle different types of data—like text, numbers, pictures, and more—and can store huge amounts of it very quickly. They’re a super-fast and flexible digital storage system.

Aerospike needed a new platform to provide consistent, clean rebranding, increases in speed and efficiency, an enhanced user and client experience, and streamlined communication with clients.

Despite their renown in the NoSQL database market, their website lacked the clarity needed to capture conversion rates fitting for a brand in the spotlight of their digital industry.

The result is a totally remastered headless CMS website, providing Aerospike the foundation needed for continued success and reputability. The new platform delivers the consistent, clean rebranding they needed along with the speed, efficiency, and enhanced user experience that positions them for growth.

We were able to work side by side with Aerospike to give them a refresh that tells a story and matches the innovative spirit of their cutting-edge database technology.

Throughout the process, I was impressed by the ways Aerospike would experiment with its database. That fits how [Oomph] approaches our projects: open-minded and ready to break the mold.

— Jesse Day, Technical Director

For over twenty years, RepTrak has been the go-to provider for reputation data and insights, helping organizations understand and improve their corporate reputation. With their flagship Global RepTrak 100 report, RepTrak offers an annual definitive ranking of corporate reputation for the world’s leading companies, providing valuable benchmarks that influence strategic decisions and stakeholder relationships.

The RepTrak Platform draws on the world’s largest reputation database with over 20 years of data. Their reputation scores serve as a leading indicator, allowing teams to interpret constantly updating streams of reputation, brand, ESG, and media data.

RepTrak’s Home and Global RepTrak 100 Landing Page are their most important lead generators, making it imperative to get these digital experiences right.

Redefining Technical Support

With any project, proper guidance is an often overlooked prerequisite. It’s fairly common to “know what you want” and have no idea how to get there. It’s even more common to “know what you want” and for that journey to achieve the “want” be ill-advised. Without the outside perspective of a technical solutions partner, internal biases and inefficiencies multiply.

We approached this project interdisciplinary and agile. Assuming the role of impartial confidant, we were able to give the RepTrak team objective recommendations, allowing us to focus on speed with a collaborative touch.

Collaborative and Strategic Design

The Home and Global RepTrak 100 landing page received a complete overhaul, designed to elevate user experience, increase engagement, and drive conversions. Not to mention, make content editing and management easier for all parties internally.

The redesigned landing page is a testament to our collaborative efforts with RepTrak, merging aesthetics with functionality. By focusing on user experience and leveraging Contentful’s robust capabilities, we created a page that not only highlights the significance of the Global RepTrak 100 report but also aligns with RepTrak’s brand values and business goals.

The design features intuitive navigation, clear calls to action, and visually appealing elements that draw attention to key insights from the report. We also incorporated responsive design principles to ensure the page performs well across devices, catering to a global audience.

The redesign delivered measurable impact on RepTrak’s most important lead generation channels. Report downloads increased by 6% and conversions saw an impressive 40% year-over-year boost.

The new landing page is not just a one-time update — it’s a strategic investment in RepTrak’s digital presence. By ensuring a seamless and engaging experience, we’ve laid the groundwork for future enhancements that will extend to other areas of their Contentful site.

[Oomph] truly understood how important this report was to the company and helped us build something that can be translated across our website — so every piece we release can be just as powerful.

— Bianca Martucci-FiNk, Director of Global Content Marketing, The RepTrak Company

8am is the professional business platform purpose-built to help lawyers, accountants, and other experts deliver world-class outcomes for their clients and their firms. The company manages five distinct brands: MyCase (legal practice management), LawPay (legal payments and financial management), CasePeer (personal injury practice management), DocketWise (immigration practice management), and CPACharge (accounting payments and billing). Trusted by over 260,000 professionals and approved by 175+ bar and professional associations, 8am has spent 20+ years helping professionals make time for what matters.

As 8am prepared for a major rebrand to unify operations across all brands, they faced a complex technical challenge: multiple legacy CMS platforms including WordPress, HubSpot, and custom page builders created inconsistent publishing workflows, heavy plugin dependencies, and thousands of scattered media assets across their portfolio.

• 5 brands → 1 architecture: MyCase, LawPay, CasePeer, Docketwise, and CPACharge now managed in one scalable platform.
• Faster publishing cycles: Marketing teams can launch campaigns in hours, not days.
• Consistent branding & governance: Centralized templates + Frontify DAM integration keep every asset on-brand.
• GEO & SEO + growth built-in: Redirects preserved, structured content for AI/SEO visibility, and scalable content modeling.
• Future-ready: Supports personalization, localization, and new product rollouts.

8am faced operational challenges across multiple legacy CMS platforms including WordPress, HubSpot, and custom page builders. Inconsistent publishing workflows, heavy plugin dependencies, and thousands of scattered media assets created bottlenecks that slowed their marketing efforts.

The upcoming rebrand to 8am required unifying operations across all Affinipay brands, but their existing infrastructure couldn’t support this level of coordination and consistency.

We partnered with Contentful to deliver a unified content architecture, beginning with a full migration of MyCase.com from WordPress to Contentful.

Key elements of the MyCase solution included a full migration of MyCase.com encompassing 166+ pages, 400+ blog posts, and 4,700+ media files. We built a structured content model for blogs, guides, webinars, press releases, videos, and landing pages. Design system standardization streamlined and standardized design components across the site. We ensured SEO continuity and GEO visibility by preserving 143+ SEO-critical redirects and improving metadata governance. For MarOps enablement, we integrated Marketo forms directly into Contentful’s structured model. Tech enablement connected Frontify DAM to manage brand assets consistently across all brands.

With the help of an Atomic Design System, this solution became the blueprint for ongoing migrations and updates across the broader 8am portfolio.

Shared DAM: One asset library powers all 8am brands — no duplication, no outdated files.

8am now operates on a centralized, API-first content platform that empowers its marketing and digital teams to scale campaigns faster, maintain consistent brand messaging, and collaborate more efficiently.

Structured workflows and reusable components reduced time-to-publish significantly. Brand, marketing, and digital teams now collaborate inside one system with shared visibility. Centralized asset management through DAM integration ensures consistency across all brands. The scalable foundation positions 8am for personalization, AI readiness, and continued growth.

It’s truly a night and day difference working with this new flow … It’s fantastic.

— Alexander Maxwell, Senior Designer, 8am

Ibotta is a leading performance marketing platform that helps brands reach over 200 million consumers through results-driven digital promotions. Backed by Walmart, Ibotta’s Performance Network (IPN) empowers marketers to influence purchasing decisions, shopping locations, and shopping frequency.

Millions of consumers use Ibotta to get cash back every time they shop, earning an average of $261 each year.

We partnered with Ibotta through a collaboration focused on Contentful. This partnership brought together Ibotta’s innovative consumer engagement model and our digital strategy expertise. Our shared goal: build smarter, results-driven experiences that move people and move product.

Our collaboration with Ibotta centered on providing hands-on development support and Contentful guidance.

We worked alongside their team to ensure smooth implementation, troubleshoot platform challenges, and support scalable workflows. The goal was helping them get more out of their tools and move faster with confidence.

Together, we crafted digital experiences that increase brand visibility and drive real-world sales.

By combining Ibotta’s performance-driven platform with our technical expertise, we delivered added value — not just to the Ibotta team, but to the brands they serve. This translated into measurable impact where it matters most.

We’re proud to support partners like Ibotta who are reshaping the future of performance marketing.

This collaboration reflects what we do best: delivering flexible, expert support that helps teams move faster, scale smarter, and stay focused on what drives results. We look forward to continuing to build alongside innovative brands making an impact.

With Ibotta, you can get cash back every time you shop, on the app or in-store. Join the millions of Savers who earn $261 each year on average.

8am now operates on a centralized, API-first content platform that empowers its marketing and digital teams to scale campaigns faster, maintain consistent brand messaging, and collaborate more efficiently.

The transformation delivered measurable improvements across key operational areas. Reduced time-to-publish through structured workflows and reusable components speeds content delivery. Cross-functional alignment improved as brand, marketing, and digital teams now collaborate inside one system. Centralized asset management through DAM integration supports consistency across all brands. The scalable foundation positions 8am for personalization, AI readiness, and continued growth.

Wow! We are so thankful and impressed with your ability to flex fast and support this project.

— Keith Nickoles, Ibotta

The new content system fundamentally changed how Workhuman operates digitally and enabled tracking of critical performance indicators:

Content reuse efficiency: Content is created once and deployed across channels. The system tracks reuse patterns and identifies optimization opportunities, enabling measurement of how efficiently content scales.

Time-to-publish: Streamlined workflows and automated propagation reduce publishing cycles. Updates deploy across channels instantly, creating measurable improvements in speed-to-market.

Brand consistency: The system enforces design standards, voice, and structure automatically. Consistency becomes measurable rather than subjective, with deviations flagged before publication.

Cross-channel engagement visibility: Consolidated, structured content creates the foundation for unified analytics. Workhuman can now measure what performs, where, and why—then optimize accordingly.

Operational efficiency: Eliminated duplicate content management across previously siloed systems, reduced redundant workflows, and created measurable improvements across editorial operations.

Beyond the metrics, the system established foundational capabilities:

Single source of truth: Editorial and development teams work from unified content infrastructure, eliminating version control issues and conflicting updates.

Foundation for continuous improvement: Clear analytics, structured content models, and flexible architecture enable ongoing optimization based on performance data.

Strategic agility: Content decoupled from presentation means new channels and formats don’t require content rewrites, dramatically reducing time-to-market for new initiatives.

Workhuman’s content infrastructure had become operationally unsustainable and strategically misaligned:

Fragmented publishing workflows: Content lived across WordPress (1,500 news and blog posts, 3,500 files) and Uberflip (3,500 posts and resources)—8,500+ pieces total with no single source of truth, forcing redundant work across editorial teams.

No performance visibility: Siloed systems meant siloed analytics. Understanding what content drove engagement, what could be optimized, or what deserved investment required manual aggregation and guesswork.

Inconsistent brand experiences: Different platforms meant different capabilities. Design standards varied. Brand consistency depended on individual editors remembering guidelines rather than systems enforcing them.

Technical debt accumulation: Years of workarounds, custom code, and platform limitations created brittleness that slowed innovation and prevented strategic content initiatives.

These systemic barriers prevented Workhuman from achieving core digital objectives: measuring content performance, optimizing based on data, and deploying content strategically across channels.

Oomph designed and implemented a unified content system built on Contentful’s headless architecture—treating content as structured data that could be published anywhere while enabling comprehensive measurement:

Content structure and governance: Developed structured content models that replaced freeform HTML with controlled fields and vocabularies. This created consistency guardrails that empowered editors while enabling measurement of reuse patterns and brand compliance.

Strategic migration at scale: Consolidated 8,500+ pieces across WordPress and Uberflip systems. Worked with Workhuman to evaluate, prioritize, and migrate only valuable content—eliminating outdated resources, consolidating duplicates, and archiving low-performing pieces to improve quality while creating a cleaner baseline for measurement.

Capability preservation with systemic improvement: Rather than removing features editors relied on, reimagined how needs could be met through structured models. Editors maintained flexibility while the system enforced brand standards automatically and tracked compliance.

Operational system delivery: Delivered complete functioning infrastructure including content models, migration tooling, editorial workflows, governance documentation, and team training. Workhuman could operate, publish, and measure from day one.

Workhuman launched a headless content system that unified previously fragmented operations. Their editorial and development teams now work from a single source of truth, publishing consistent brand experiences across digital channels while tracking the performance indicators that drive continuous improvement.

The system doesn’t just manage content—it enables the operational clarity and measurement infrastructure Workhuman needs to optimize performance over time.

Content systems are performance systems. When content operations are fragmented, organizations can’t measure what matters or optimize with confidence. They’re managing logistics instead of improving outcomes.

By treating content infrastructure as an integrated system, Oomph helped Workhuman build the foundation for continuous improvement—creating operational capacity to measure, learn, and systematically optimize how content drives business value.

This transformation enables what matters most: moving from content management to content performance optimization.

We are all super pumped with the progress. You and the team are doing an amazing job and we are very excited to unveil this!

— Jon Bizeur, Senior Director of Web & Digital Experience, Workhuman

More Nimble Together

The willingness of the Drupal community to support the needs of this project cannot be overlooked, either. Oomph has been able to leverage our team’s commitment to open source contributions to get other developers to add features to the modules they support. Without the give and take of the community and our commitment to give back, many modifications and customizations for this project would have been much more difficult. The team at Centarro, maintainers of the Commerce module, were fantastic to work with and we thank them.

We look forward to continuing to support Leica Geosystems and their product line worldwide. With a smooth upgrade path to Drupal 9 in 2020, the site is ready for the next big upgrade.

Visit California is a Destination Marketing Organization (DMO) with over 25 years of experience in promoting California as a premier travel destination. The organization, funded through a unique partnership between the state and the travel industry, operates with a substantial budget of over $185 million (2023). As the leader of California’s brand messaging, Visit California previously anchored its campaigns under the “Dream Big” brand positioning. However, following a significant shift in traveler motivations post-pandemic, Visit California recognized a growing desire for experiences that foster joy, connection, and adventure.

This insight led to the evolution of the brand into “The Ultimate Playground,” a strategic repositioning that highlights the state’s unparalleled diversity of geography, activities, and cultural experiences. 

The “Let’s Play” campaign leveraged a robust mix of television, out-of-home, digital, and social media activations to showcase California’s diverse offerings — from wine tasting and rock climbing to luxury hotel stays, food truck adventures, and outdoor music festivals. By highlighting the playful spirit inherent in every experience, the campaign aimed to deepen the audience’s emotional connection to the state, reinforcing California’s identity as The Ultimate Playground and setting the stage for sustained brand engagement.

The initial roll-out of a rebrand update is critical, and transitioning from “Dream Big” to “The Ultimate Playground” required careful internal alignment and thorough message testing. Oomph, alongside Visit California’s partner agencies, began collaborating on this effort about nine months before the campaign launch. During these early planning meetings, our team contributed key ideas and strategic approaches to help shape the campaign.

Our focus remained on the web user and their position in the customer journey. Previous campaigns had not fully optimized the user flow, so we saw this as an opportunity to reimagine the experience. With paid media driving traffic to the website, it was essential to provide visitors with clear actions once they arrived. The advertising had done its job by capturing attention and sparking interest. Now, our challenge was to build on that momentum, guiding users from interest to meaningful engagement and action.

An interactive Quiz 

The Ultimate Playground campaign needed to accomplish a few things:

Our teams settled on a quiz as a way to engage visitors and serve them personalized content. Based on initial research, we decided an image-based quiz would be the fastest and most fun way to answer questions and receive a set of recommendations. Choosing preferences from a set of images is a quick way to make progress tangible. We limited the questions to nine, and most visitors took two minutes to complete the quiz.

Play Styles

The eight Play Styles were based on personas researched and created by the National Institute for Play, headquartered in California. Content creators at Visit California crafted a series of TV spots with glimpses into different styles of play. Our Play Quiz would highlight which Play Style matched the participant’s preferences, and our results pages served relevant, curated content, a similar Celebrity personality, and even a secondary play style. 

Email collection allowed visitors to send their play style results to themselves and allowed opt-in to more personalized content. Our team worked quickly over three months to solidify the approach, choose the quiz method and weighting criteria of the questions, and design the eight play style pages, two landing pages, a homepage takeover, and supporting pages for the new campaign. 

Our approach to the campaign was to support the bottom of the funnel and give visitors coming from digital ads something useful. Given the wealth of content the Visit California website contains, these broad Play Style personas made visitors see themselves in California. It brought curated content to them and provided what we thought of as a personal homepage with relevant recommendations. 

“Let’s Play” was the first part of a years-long brand campaign. We are already working on the campaign for 2025 which we hope will be even more engaging than the first!