Instilling Trust and Fostering Reliance on a Unique and Important Industry Service

JBT is the country’s only credit rating service for the jewelry industry. A redesign needed to support ongoing trust from their members and a new system of lead capture. A first-phase launch was quickly followed by enhancements that the previous site did not possess. With this new look and functionality, JBT’s profile is heightened and its value is more clear to current members and prospects.