Transform the Experience
The core Earthwatch experience happens outdoors in the form of an expedition — usually for about a week and far away from technology in locations like the Amazon Basin, Uganda, or the Great Barrier Reef. But before this in-person experience happens, an expedition volunteer encounters a dizzying array of digital touchpoints that can sow confusion and lead to distrust. Earthwatch needed “Experience Transformation.”
Survey the Landscape
Starting with a deep strategy and research engagement, Oomph left no stone unturned in cataloging users and their journeys through a decade’s worth of websites and custom applications. We were able to conduct multiple interview sessions with engaged advocates of the organization. Through these interviews, the Earthwatch staff learned how to conduct more interviews themselves and listen to their constituents to internalize what they find wonderful about the experience as well as what they find daunting.
Create the Map
With a high-level service blueprint in place, Oomph then set out to transform the digital experiences most essential to the organization: the discovery and booking journey for individuals and the discovery, research, and inquiry journey for corporate sustainability programs.
The solution took shape as an overhaul and consolidation of Earthwatch’s public-facing websites.
The Journey Before the Journey
A fresh design approach that introduces new colors, beautiful illustrations, and captivating photography.
Expedition discovery, research, and booking was transformed into a modern e-commerce shopping experience.
Corporate social responsibility content architecture was overhauled with trust-building case studies and testimonials to drive an increase in inquiries.
In their words
The Oomph team far surpassed our (already high!) expectations. As a nonprofit, we had a tight budget and knew it would be a massive undertaking to overhaul our 7-year-old site while simultaneously launching an organizational rebrand. Oomph helped to guide us through the entire process, providing the right level of objective, data-driven expertise to ensure we were implementing user experience and design best practices. They listened closely to our needs and helped to make the website highly visual and engaging while streamlining the user journey. Thanks to their meticulous project management and time tracking, we successfully launched the site on time and exactly on budget.
Awards & Recognition
- Davey Awards — Silver, Website – Science, 2020