Earthwatch

Citizen Science for Global Change

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Services

  • Strategy
  • Design
  • UX
  • Development

Sector

  • Drupal
  • Non-profit

For nearly 50 years, Earthwatch has been at the forefront of the environmental movement, empowering individuals to take collective action through scientific research and conservation. In research locations around the world, Earthwatch fills a unique niche—it provides an outlet for people from all walks of life to study and conserve the natural world.

The Brief

Transform the Experience

The core Earthwatch experience happens outdoors in the form of an expedition — usually for about a week and far away from technology in locations like the Amazon Basin, Uganda, or the Great Barrier Reef. But before this in-person experience happens, an expedition volunteer encounters a dizzying array of digital touchpoints that can sow confusion and lead to distrust. Earthwatch needed “Experience Transformation.”

A person navigates an expedition page on a tablet with a pen tool

Survey the Landscape

Starting with a deep strategy and research engagement, Oomph left no stone unturned in cataloging users and their journeys through a decade’s worth of websites and custom applications. We were able to conduct multiple interview sessions with engaged advocates of the organization. Throgh these interviews, the Earthwatch staff leanred how to conduct more and really listen to their constituents to internalize what they find wonderful about the experience as well as what they find daunting.

Create the Map

With a high-level service blueprint in place, Oomph then set out to transform the digital experiences most essential to the organization: the discovery and booking journey for individuals and the discovery, research, and inquiry journey for corporate sustainability programs.

The solution took shape as an overhaul and consolidation of Earthwatch’s public-facing websites.

Sample website screens on a mobile phone

The Results

The Journey Before the Journey

A fresh design approach that introduces new colors, beautiful illustrations, and captivating photography.

Sample custom illustration used on the site

Expedition discovery, research, and booking was transformed into a modern e-commerce shopping experience.

Corporate social responsibility content architecture was overhauled with trust-building case studies and testimonials to drive an increase in inquiries.

Home and Expedition landing pages sample designs for desktop viewports

In their words

The Oomph team far surpassed our (already high!) expectations. As a nonprofit, we had a tight budget and knew it would be a massive undertaking to overhaul our 7-year-old site while simultaneously launching an organizational rebrand. Oomph helped to guide us through the entire process, providing the right level of objective, data-driven expertise to ensure we were implementing user experience and design best practices. They listened closely to our needs and helped to make the website highly visual and engaging while streamlining the user journey. Thanks to their meticulous project management and time tracking, we successfully launched the site on time and exactly on budget.

Alix Morris
MHS, MS, Director of Communications, Earthwatch