Building Digital Experiences That Reach 200 Million Shoppers

Ibotta is a leading performance marketing platform that helps brands reach over 200 million consumers through results-driven digital promotions. Backed by Walmart, Ibotta’s Performance Network (IPN) empowers marketers to influence purchasing decisions, shopping locations, and shopping frequency.

Millions of consumers use Ibotta to get cash back every time they shop, earning an average of $261 each year.

We partnered with Ibotta through a collaboration focused on Contentful. This partnership brought together Ibotta’s innovative consumer engagement model and our digital strategy expertise. Our shared goal: build smarter, results-driven experiences that move people and move product.

Our collaboration with Ibotta centered on providing hands-on development support and Contentful guidance.

We worked alongside their team to ensure smooth implementation, troubleshoot platform challenges, and support scalable workflows. The goal was helping them get more out of their tools and move faster with confidence.

Together, we crafted digital experiences that increase brand visibility and drive real-world sales.

By combining Ibotta’s performance-driven platform with our technical expertise, we delivered added value — not just to the Ibotta team, but to the brands they serve. This translated into measurable impact where it matters most.

We’re proud to support partners like Ibotta who are reshaping the future of performance marketing.

This collaboration reflects what we do best: delivering flexible, expert support that helps teams move faster, scale smarter, and stay focused on what drives results. We look forward to continuing to build alongside innovative brands making an impact.

With Ibotta, you can get cash back every time you shop, on the app or in-store. Join the millions of Savers who earn $261 each year on average.

8am now operates on a centralized, API-first content platform that empowers its marketing and digital teams to scale campaigns faster, maintain consistent brand messaging, and collaborate more efficiently.

The transformation delivered measurable improvements across key operational areas. Reduced time-to-publish through structured workflows and reusable components speeds content delivery. Cross-functional alignment improved as brand, marketing, and digital teams now collaborate inside one system. Centralized asset management through DAM integration supports consistency across all brands. The scalable foundation positions 8am for personalization, AI readiness, and continued growth.

Wow! We are so thankful and impressed with your ability to flex fast and support this project.

— Keith Nickoles, Ibotta