Services:
Conversational Search
Your users expect search to understand what they mean, not just match what they type. But most website search boxes are still stuck in the keyword-matching era. For organizations with complex content, that disconnect costs you engaged visitors every day.
Most website search boxes haven’t evolved in 20 years. They match keywords, not meaning. They return links, not answers. For organizations managing thousands of pages—universities, healthcare systems, government agencies, associations—that gap between what users ask and what they find represents real missed opportunities.
Your visitors are already having conversations with ChatGPT and asking Siri for help. When your site search can’t do the same, the disconnect is obvious.
Find Out Where Your Search Is Falling Short
Before investing in new technology, you need to understand what’s actually happening with your existing search.
Our Site Search Audit is a quick, no-obligation assessment that evaluates how your search is performing and where you’re losing visitors.
What you’ll get:
- Search experience scorecard — We evaluate relevance, accuracy, user experience, and accessibility
- Analytics review — Top queries, zero-results rate, where people give up
- Performance assessment — Indexing efficiency and speed
- 30-minute debrief call — We walk through the findings and answer your questions
Who it’s for:
Digital teams who suspect their site search isn’t keeping up, or who are exploring AI search but don’t know where to start.
Cost:
Free for a limited number of qualified organizations.
Why Search Matters More Than You Think
Site search is often the last resort when navigation fails. It’s how your most motivated visitors try to find what they need. When it works, it quietly builds trust. When it doesn’t, people leave—usually without telling you why.
The gap between traditional keyword matching and conversational search isn’t just about technology. It’s about understanding intent. After years of talking to voice assistants and AI chatbots, your users expect search to understand what they mean, not just match what they type.
What Makes Good Search
Good search doesn’t just return results—it understands context and relationships between content. It knows that “financial aid for part-time grad students” is asking about a specific intersection of policies, not just any page with those words on it.
That’s where conversational approaches come in. Using semantic indexing and natural language processing, modern search can bridge the gap between how people ask questions and how your content is structured.
Why Partner with Oomph
For 18 years, we’ve helped organizations make complex information usable. We build systems where taxonomy, accessibility, and structure turn chaos into clarity.
We’re not here to sell you a chatbot or bolt ChatGPT onto your site. We’re here to help you understand what’s possible with your existing content, what foundations you need to get there, and whether conversational search makes sense for your users.
Our expertise includes:
- Content architecture and taxonomy
- Search experience design
- Integration with enterprise search platforms (Elastic, SearchStax, Algolia)
- Semantic search and natural language processing
- User testing and optimization
Who This Is For
Organizations where finding information matters:
- Higher education — Programs, policies, research, faculty
- Healthcare — Services, patient resources, provider directories
- Government — Regulations, forms, public information
- Associations — Member resources, research libraries, advocacy
- Complex B2B — Technical documentation, product specs, support
It’s not always easy to find a partner who brings both the strategic thinking and the day-to-day reliability to keep things on track. We’re so glad we found that in [Oomph]… [Oomph] not only delivered on time and on budget, but you did so with clarity, care, and a strong sense of teamwork that made the entire process feel smooth.
— Donna Hardwick, Director of Marketing and Communication, Isabella Stewart Gardner Museum
Let’s Talk About the Future of Search
Curious about what conversational search could do for your organization? Start with a free Search Audit. We’ll evaluate your current search performance, identify opportunities, and show you what’s possible with your content. Required fields are marked with an asterisk(*).
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