Ashley Estes

UX Architect

It's one thing to say you're a people person. It's another to back it up with great UX design.

As a UX architect, my job is to enhance the structure and flow of digital platforms by creating elegant, intuitive pathways. This requires both technical design skills and a knack for understanding people — which is probably why, after graduating from Appalachian State with a degree in graphic design and a minor in psychology, I was drawn to the field of user experience.

Before Oomph, I worked as a UX visual designer and strategist for an agency specializing in higher education, where I developed a passion for UX strategies grounded in research and collaboration. Most importantly, my approach is driven by empathy. Design techniques like surveys, site hierarchies, and wireframes are truly effective only when you’re asking the right questions. That user-centric focus shaped my site design strategies for Randolph Community College, Kendall College of Art and Design, and North Carolina A&T University.

When I’m not poring over heat maps, I love playing with my dog at the park, knitting, playing volleyball, and water skiing (not all at once…yet).

Recently Worked on

  • Paperworks
  • NorthShore
  • Roger Williams Zoo