nCino, Inc. is a leader in intelligent banking solutions and a pioneer in the financial technology space. As their business continues to grow and their digital strategy evolves, they needed to ensure their content management capabilities could keep pace with their expanding marketing needs.

Our collaboration with nCino focuses on optimizing their use of the Contentful platform to enhance their internal marketing and website capabilities. By leveraging Contentful, we’re helping nCino streamline and improve their content management processes, allowing their teams to focus more on innovation and growth within their core business.

We’re working alongside nCino to optimize their Contentful platform implementation. The goal is ensuring their digital presence continues to align with their evolving strategy and marketing needs while supporting their ongoing success as pioneers in the financial technology space.

By enhancing their content management processes, we’re empowering nCino’s internal teams to work more efficiently and strategically.

This work represents an important step in ensuring nCino’s digital presence continues to align with their evolving strategy and marketing needs. The optimization supports their ongoing success as pioneers in the financial technology space by removing operational friction and enabling their teams to focus on what matters most — innovation and growth.

Aerospike specializes in high-performance NoSQL databases known for their speed, scalability, and reliability in handling large volumes of data in real-time applications. Their database technology is designed to meet the demands of modern data-intensive applications.

The company’s platform offers features such as strong consistency, high availability, and automatic failover to ensure continuous operations even in the event of hardware failures or network issues. Aerospike also provides tools and integrations to support analytics, monitoring, and management of the database environment, empowering developers and operations teams to optimize performance and scalability.

Think of a NoSQL database as a big, organized digital filing cabinet for storing different kinds of information. Traditional databases are like organized spreadsheets where everything is neatly arranged in rows and columns. However, NoSQL databases are designed to handle different types of data—like text, numbers, pictures, and more—and can store huge amounts of it very quickly. They’re a super-fast and flexible digital storage system.

Aerospike needed a new platform to provide consistent, clean rebranding, increases in speed and efficiency, an enhanced user and client experience, and streamlined communication with clients.

Despite their renown in the NoSQL database market, their website lacked the clarity needed to capture conversion rates fitting for a brand in the spotlight of their digital industry.

The result is a totally remastered headless CMS website, providing Aerospike the foundation needed for continued success and reputability. The new platform delivers the consistent, clean rebranding they needed along with the speed, efficiency, and enhanced user experience that positions them for growth.

We were able to work side by side with Aerospike to give them a refresh that tells a story and matches the innovative spirit of their cutting-edge database technology.

Throughout the process, I was impressed by the ways Aerospike would experiment with its database. That fits how [Oomph] approaches our projects: open-minded and ready to break the mold.

— Jesse Day, Technical Director

For over twenty years, RepTrak has been the go-to provider for reputation data and insights, helping organizations understand and improve their corporate reputation. With their flagship Global RepTrak 100 report, RepTrak offers an annual definitive ranking of corporate reputation for the world’s leading companies, providing valuable benchmarks that influence strategic decisions and stakeholder relationships.

The RepTrak Platform draws on the world’s largest reputation database with over 20 years of data. Their reputation scores serve as a leading indicator, allowing teams to interpret constantly updating streams of reputation, brand, ESG, and media data.

RepTrak’s Home and Global RepTrak 100 Landing Page are their most important lead generators, making it imperative to get these digital experiences right.

Redefining Technical Support

With any project, proper guidance is an often overlooked prerequisite. It’s fairly common to “know what you want” and have no idea how to get there. It’s even more common to “know what you want” and for that journey to achieve the “want” be ill-advised. Without the outside perspective of a technical solutions partner, internal biases and inefficiencies multiply.

We approached this project interdisciplinary and agile. Assuming the role of impartial confidant, we were able to give the RepTrak team objective recommendations, allowing us to focus on speed with a collaborative touch.

Collaborative and Strategic Design

The Home and Global RepTrak 100 landing page received a complete overhaul, designed to elevate user experience, increase engagement, and drive conversions. Not to mention, make content editing and management easier for all parties internally.

The redesigned landing page is a testament to our collaborative efforts with RepTrak, merging aesthetics with functionality. By focusing on user experience and leveraging Contentful’s robust capabilities, we created a page that not only highlights the significance of the Global RepTrak 100 report but also aligns with RepTrak’s brand values and business goals.

The design features intuitive navigation, clear calls to action, and visually appealing elements that draw attention to key insights from the report. We also incorporated responsive design principles to ensure the page performs well across devices, catering to a global audience.

The redesign delivered measurable impact on RepTrak’s most important lead generation channels. Report downloads increased by 6% and conversions saw an impressive 40% year-over-year boost.

The new landing page is not just a one-time update — it’s a strategic investment in RepTrak’s digital presence. By ensuring a seamless and engaging experience, we’ve laid the groundwork for future enhancements that will extend to other areas of their Contentful site.

[Oomph] truly understood how important this report was to the company and helped us build something that can be translated across our website — so every piece we release can be just as powerful.

— Bianca Martucci-FiNk, Director of Global Content Marketing, The RepTrak Company

8am is the professional business platform purpose-built to help lawyers, accountants, and other experts deliver world-class outcomes for their clients and their firms. The company manages five distinct brands: MyCase (legal practice management), LawPay (legal payments and financial management), CasePeer (personal injury practice management), DocketWise (immigration practice management), and CPACharge (accounting payments and billing). Trusted by over 260,000 professionals and approved by 175+ bar and professional associations, 8am has spent 20+ years helping professionals make time for what matters.

As 8am prepared for a major rebrand to unify operations across all brands, they faced a complex technical challenge: multiple legacy CMS platforms including WordPress, HubSpot, and custom page builders created inconsistent publishing workflows, heavy plugin dependencies, and thousands of scattered media assets across their portfolio.

• 5 brands → 1 architecture: MyCase, LawPay, CasePeer, Docketwise, and CPACharge now managed in one scalable platform.
• Faster publishing cycles: Marketing teams can launch campaigns in hours, not days.
• Consistent branding & governance: Centralized templates + Frontify DAM integration keep every asset on-brand.
• GEO & SEO + growth built-in: Redirects preserved, structured content for AI/SEO visibility, and scalable content modeling.
• Future-ready: Supports personalization, localization, and new product rollouts.

8am faced operational challenges across multiple legacy CMS platforms including WordPress, HubSpot, and custom page builders. Inconsistent publishing workflows, heavy plugin dependencies, and thousands of scattered media assets created bottlenecks that slowed their marketing efforts.

The upcoming rebrand to 8am required unifying operations across all Affinipay brands, but their existing infrastructure couldn’t support this level of coordination and consistency.

We partnered with Contentful to deliver a unified content architecture, beginning with a full migration of MyCase.com from WordPress to Contentful.

Key elements of the MyCase solution included a full migration of MyCase.com encompassing 166+ pages, 400+ blog posts, and 4,700+ media files. We built a structured content model for blogs, guides, webinars, press releases, videos, and landing pages. Design system standardization streamlined and standardized design components across the site. We ensured SEO continuity and GEO visibility by preserving 143+ SEO-critical redirects and improving metadata governance. For MarOps enablement, we integrated Marketo forms directly into Contentful’s structured model. Tech enablement connected Frontify DAM to manage brand assets consistently across all brands.

With the help of an Atomic Design System, this solution became the blueprint for ongoing migrations and updates across the broader 8am portfolio.

Shared DAM: One asset library powers all 8am brands — no duplication, no outdated files.

8am now operates on a centralized, API-first content platform that empowers its marketing and digital teams to scale campaigns faster, maintain consistent brand messaging, and collaborate more efficiently.

Structured workflows and reusable components reduced time-to-publish significantly. Brand, marketing, and digital teams now collaborate inside one system with shared visibility. Centralized asset management through DAM integration ensures consistency across all brands. The scalable foundation positions 8am for personalization, AI readiness, and continued growth.

It’s truly a night and day difference working with this new flow … It’s fantastic.

— Alexander Maxwell, Senior Designer, 8am

Ibotta is a leading performance marketing platform that helps brands reach over 200 million consumers through results-driven digital promotions. Backed by Walmart, Ibotta’s Performance Network (IPN) empowers marketers to influence purchasing decisions, shopping locations, and shopping frequency.

Millions of consumers use Ibotta to get cash back every time they shop, earning an average of $261 each year.

We partnered with Ibotta through a collaboration focused on Contentful. This partnership brought together Ibotta’s innovative consumer engagement model and our digital strategy expertise. Our shared goal: build smarter, results-driven experiences that move people and move product.

Our collaboration with Ibotta centered on providing hands-on development support and Contentful guidance.

We worked alongside their team to ensure smooth implementation, troubleshoot platform challenges, and support scalable workflows. The goal was helping them get more out of their tools and move faster with confidence.

Together, we crafted digital experiences that increase brand visibility and drive real-world sales.

By combining Ibotta’s performance-driven platform with our technical expertise, we delivered added value — not just to the Ibotta team, but to the brands they serve. This translated into measurable impact where it matters most.

We’re proud to support partners like Ibotta who are reshaping the future of performance marketing.

This collaboration reflects what we do best: delivering flexible, expert support that helps teams move faster, scale smarter, and stay focused on what drives results. We look forward to continuing to build alongside innovative brands making an impact.

With Ibotta, you can get cash back every time you shop, on the app or in-store. Join the millions of Savers who earn $261 each year on average.

8am now operates on a centralized, API-first content platform that empowers its marketing and digital teams to scale campaigns faster, maintain consistent brand messaging, and collaborate more efficiently.

The transformation delivered measurable improvements across key operational areas. Reduced time-to-publish through structured workflows and reusable components speeds content delivery. Cross-functional alignment improved as brand, marketing, and digital teams now collaborate inside one system. Centralized asset management through DAM integration supports consistency across all brands. The scalable foundation positions 8am for personalization, AI readiness, and continued growth.

Wow! We are so thankful and impressed with your ability to flex fast and support this project.

— Keith Nickoles, Ibotta

Workhuman is a multinational company co-headquartered in Massachusetts and Dublin. They provide cutting-edge cloud-based human capital management software solutions, and their social recognition programs are outstanding, allowing employees to acknowledge and reward each other’s contributions.

Workhuman has a deep understanding of the pivotal role employees play in the success of any team. Employees are valuable investments, and Workhuman aims to make a positive and nurturing work environment easy for every business to employ.

Workhuman wanted to migrate from their traditional content management system to Contentful, a headless CMS that separates the presentation layer (where content is presented) from the backend (where content is managed). A headless CMS would allow Workhuman to manage content in one place and deploy that content on any digital channel they choose.

Workhuman’s editorial and development teams needed a tool with more consistency and flexibility going forward, which is why we were migrating to Contentful.

We borrowed our process from migrations we’ve done in the past, which typically consist of extracting data from the source system, transforming them, and loading them as needed into the new platform.

This specific migration was about getting this data from their previous CMS. In this case, it was WordPress and Uberflip, and putting it on Contentful. We didn’t know much about Uberflip before we started this project, so we had some learning to do!

We also learned there was a lot of data to migrate:

The Sheer Volume

We didn’t need everything that was in WordPress and Uberflip. We only needed a subset of that data, though we didn’t know exactly what part yet. One of the largest pieces of any migration is understanding what is in the source system. Unfortunately, it can’t be done before the project begins; we need to be inside to see. We started with a huge list of content, but not all of that was actually valuable, so we narrowed it down and worked with the client to migrate what was necessary.

The Feature Set

Consistency in output makes for a more consistent front-end experience for the user. Of course, consistency is essential, but when platforms change, so do the features available to content editors.

This can feel like we’re taking away features that the content team previously had. For example, WordPress allowed editors to add HTML and shortcodes to pieces of content, bypassing design, but that feature wasn’t available on Contentful. This makes sense when you view content as data because developers can output that data in many formats, but it also means that we had to work with the Workhuman team to model the content correctly in Contentful so that editors aren’t losing features and the end goal is clear: a consistently branded frontend experience

We want our clients to have all of the features they need, but in a system that can be controlled to keep the design consistent, ultimately making their lives easier.

Changes between platforms are felt acutely during migration, and clear communication with the Workhuman team was essential for this project to be a success.

A new website powered by Contentful! Workhuman launched its new site on a headless CMS that will make deploying content on any digital platform easier than ever.

We are all super pumped with the progress. You and the team are doing an amazing job and we are very excited to unveil this!

— Bianca Martucci-Fink, Director of Global Content Marketing, The RepTrak Company

Less can be Much More

The previous Foundation Medicine (FMI) team built their marketing platform on a decoupled content management architecture. Oomph has used decoupled and micro-service architecture for projects such as Leica Geosystems and Wingspans. 

But decoupled is not right for every organization, and a decoupled approach can be architected in many different ways. FMI had found their implementation created more headaches than high-fives: 

In short, publishing new content or making content edits was too slow. Responding quickly to changing market conditions or new announcements in the cancer treatment space was not possible, eroding reliance and trust in what should be a cutting-edge brand.

* It should be noted that Contentful uses a “Content Type” for almost everything, from content to taxonomy to design components.

Moving away from Decoupled

Based on their current pain points, Oomph verified that switching to a traditional “monolithic” architecture would solve their problems and provide additional benefits: 

Oomph completed an extensive audit and reduced content types from 158 down to 30. We created a tight, flexible system in Drupal of just 14 content types — news item, event page, product page, etc. —  and 16 design components — text blocks, accordions, etc. 

How did we achieve such a reduction? Our consolidation approach moved from fewer specific options (one thing for a small number of very specific pieces of content) to flexibility within general ones (one thing to support many pieces of content with specific options).

Retaining Key Functionality

Foundation Medicine exists to help people with cancer and those who treat them. To accomplish this, the website features intricate tools for providers to navigate essential cancer resources and patients to find a specialist. None of these tools were compromised by switching to Drupal. In fact, with efficiency gains and more timely content governance, these resources became more valuable.

Connecting Providers with Genomic Data and Patients with Personalized Care

The upgrade to Foundation Medicine’s digital platform has been invisible by design. The brand and the visuals were performing well for their business and were comfortable for their audience. The outward appearance didn’t need an update, but the internal workflows that support continued trust certainly did. 

The Foundation Medicine team now has the autonomy to make content updates quickly, the architecture and design components to confidently curate each page build, and the infrastructure to create clear and consistent content — a win for the team and for the many people who turn to Foundation Medicine in their time of need.

The Isabella Stewart Gardner Museum stands as one of Boston’s most distinctive cultural treasures. Founded by the visionary Isabella Stewart Gardner herself, the Museum offers a transportative experience that defies conventional art museum expectations. Yet for all its in-person magic, the digital experience had room to better serve the institution’s mission. 

The Museum needed a solution that would honor their unique brand identity while solving critical usability challenges that were hindering meaningful digital engagement.

The Museum faced a variety of digital barriers that were undermining their core mission. Since launching a redesign effort in 2017, their website struggled with fundamental usability issues that created friction at several touchpoints:

The Findability Crisis: Staff members regularly used Google to locate content on their own website. The people most familiar with the site struggled to navigate it efficiently, highlighting how challenging the experience must be for visitors. 

Accessibility Barriers: The website failed to meet current accessibility standards, with poor color contrast rendering content difficult to read for visitors with visual impairments. As an institution committed to welcoming all visitors, they have been spearheading important initiatives to review and remediate accessibility, including their digital platform.

Navigation Complexity: The previous design used internal logic that wasn’t intuitive to visitors, particularly those unfamiliar with the institution, treating many landing pages like a series of doors and frames. While visually striking, this approach created a maze-like experience that prioritized aesthetics over visitor needs.

Content Architecture Issues: Exhibition details, ticketing information, and visitor resources were scattered across the site without hierarchy or clear pathways between related content.

These challenges weren’t just inconveniences—they were preventing the Museum from achieving its core digital goals of inspiring visits, supporting trip planning, and fostering deeper engagement with their collection and history.

Rather than pursuing a complete rebuild that would disrupt operations and require extensive backend development, we opted for a strategic re-architecture. This approach allowed us to transform the user experience while preserving the visual identity and content management systems the Museum’s team relied on.

Our methodology centered on understanding both the institution’s unique character and their visitors’ diverse needs:

Discovery & Stakeholder Alignment

We began with comprehensive stakeholder workshops, bringing together team members from across the Museum to align on priorities and success metrics. By synthesizing member surveys, analytics data, and internal insights, we developed a clear picture of both current pain points and future opportunities.

User-Centered Design Strategy

We mapped core tasks to real visitor types by creating focused user journeys for Museum Members, purchasing a ticket, navigating the museum’s collection and information while visiting, and researching art online afterward. Our user journey mapping ensured every design decision served real visitor needs.

Information Architecture Transformation

We rebuilt the site’s navigation and menu system, creating intuitive pathways that support natural user behavior. TreeJack testing validated our approach, ensuring the new architecture would actually improve task completion rates.

Accessibility-First Enhancement

Newly designed components aligned with WCAG 2.2 AA standards, proving that accessibility and aesthetic excellence aren’t mutually exclusive. We demonstrated how inclusive design could enhance the Museum’s distinctive visual character.

“Gentle Elegance” Design Philosophy

Working closely with the Museum team, we developed a design approach that captured the institution’s intimate, sophisticated character through subtle details—lace patterns and mosaic elements that reference the collection and architecture without overwhelming the interface. This strategy allowed us to inject personality into the digital experience while maintaining focus on usability.

Enhanced Navigation Architecture: We introduced drop down menus and logical content groupings that transformed how visitors move through the site. Museum websites often avoid complex navigation, but we proved that thoughtful hierarchy actually improves rather than complicates the user experience.

Reimagined Visit Page: This became the crown jewel of our transformation—a comprehensive resource that balances practical planning information with pathways to deeper content exploration. The page now prepares visitors for the Museum’s unique characteristics (awareness of the lack of labels, availability of audio guides and mobile device charging stations, etc.) while building excitement for the experience ahead.

Component System Redesign: Our new component library enables the Museum’s team to create engaging content layouts without sacrificing accessibility or performance standards.

Performance Optimization: Behind-the-scenes improvements ensure the site loads quickly and functions smoothly across all devices and connection speeds.

The transformed digital experience delivered immediate, measurable improvements across every key area of visitor engagement. Three weeks after launch, the data tells a compelling story of enhanced user behavior and meaningful interaction with the Museum’s digital presence.

Enhanced Homepage Engagement: The redesigned homepage achieved a 9.7% increase in views alongside a significant 15.6% increase in average engagement time, demonstrating that visitors are not only discovering the site more frequently but spending meaningful time exploring what it offers.

Dramatic Exhibition Discovery: The Exhibitions section experienced remarkable growth with a 179.7% increase in views and 22.9% higher engagement time. This transformation demonstrates how improved information architecture and content discoverability can dramatically expand visitor interest in the Museum’s programming.

Deeper Content Engagement: The Inside the Collection blog saw an 18.4% increase in views coupled with an impressive 61.7% increase in average engagement time. Visitors are not only finding this content more easily but engaging with it far more meaningfully, suggesting successful pathways between practical planning content and deeper cultural exploration.

Strengthened Community Connection: The Membership section achieved a 15.7% increase in views with steady engagement time growth of 2.5%, indicating improved pathways for visitors interested in developing ongoing relationships with the Museum.

These metrics validate our strategic approach of balancing usability improvements with content discoverability. The data shows visitors are finding information more efficiently while also discovering opportunities for deeper engagement with the Museum’s mission and offerings.

Isabella Stewart Gardner created something unprecedented: an intimate, personal art experience that defies conventional museum expectations. Every element was chosen and placed with intention, creating an environment where visitors don’t simply observe art—they step into a carefully curated world.

This uniqueness creates both opportunity and responsibility in the digital realm. The website serves as many visitors’ first encounter with the Museum’s distinctive character. When that initial experience is confusing or inaccessible, it undermines so much of what makes the Gardner special.

Our strategic approach recognized that preserving the Museum’s essence required more than maintaining visual elements — it demanded understanding what makes the institution extraordinary and translating those qualities into digital interactions. By balancing usability, accessibility, and aesthetic sophistication, we enhanced an online experience that genuinely reflects the Gardner’s spirit.

The transformation supports the Museum’s broader mission in measurable ways:

Visitor Empowerment: Clear, accessible information helps visitors plan with confidence and arrive prepared for the Gardner’s unique approach to art presentation.

Deeper Engagement: Improved content discoverability means the relationship with the Museum can extend beyond the physical visit through blog content and collection exploration.

Inclusive Access: Meeting accessibility standards ensures the Gardner’s digital presence welcomes all visitors, reflecting the institution’s commitment to openness and equity.

Operational Excellence: Streamlined content management empowers staff to focus on mission-critical work rather than wrestling with technical barriers.

Ultimately, this project demonstrates how thoughtful digital transformation can honor an institution’s distinctive character while removing barriers to meaningful engagement. We didn’t just improve a website, we helped the Gardner Museum extend its intimate, intentional spirit into the digital realm, ensuring that more people can connect with what makes this cultural treasure truly extraordinary. 

Oomph has worked with Lifespan since 2010 and created the second version of their intranet on Drupal 7. A critical tool like an intranet needs regular maintenance. Even with regular updates, there comes a time when the whole platform needs a re-architecture to be flexible, secure, and performant.

In 2021, it was time to plan the next phase of the intranet on Drupal 9. Lifespan used the redesign as an opportunity to realign the employee journeys with the evolution of their work. And COVID-19 had provided an opportunity to reevaluate whether a security-first, HIPAA-compliant intranet could be available to those working from home.

Critical Top-Tasks

The Oomph team ran a Discovery and research phase to gather requirements and understand employee expectations. We ran workshops with client stakeholders, identified important work tasks and created 5 employee personas, conducted one-on-one interviews with key persona types, and gathered feedback from employees with an online and email survey. 

Through this research, we started to see two different types of tasks emerge: those that required speed to a destination and those that required exploration and unstructured browsing.

Tasks requiring speed to completion:

Tasks requiring unstructured browsing: 

It became clear through our process that Lifespan employees needed to move quickly and slowly, often in the same session, depending on the important tasks they needed to complete. The intranet needed to support both types of journeys to remain a successful platform for getting work done and absorbing company culture.

A Focused Priority on Search

Expectations about fast and accurate search are high because of you know who. When designing search for an employee intranet, the baseline requirements are even higher. We knew that we had to get the design and implementation of search right. 

We took a learn-once, use-everywhere approach when it came to search interfaces. Search would be a core part of finding many types of content — tools, forms, people, departments, locations, and more. Each had to have a similar structure and set of filtering options to be the most useful. 

The list of tools, locations, or people needed smart defaults. Before someone conducts their own search, each screen displays popular searches and the common content people need to access. In some cases, an employee does not even need to search in order to find what they need.

Two search pages, similar interfaces: The Job Tools search and Staff Directory follow similar patterns, adhering to our “learn once, use everywhere” rule

Personalization that follows Employees from Device to Device

Personalization had to be a part of our solution as well. Employees are able to use S.S.O. to access the intranet from their personal devices or workstation computers in the hospitals. Workstations are often shared between multiple clinical staff, therefore, our system needed to support stopping one task on on device and picking it back up on another.

A Favorites feature allows employees to create their own transportable bookmarks. Almost everything on the site can be bookmarked, reducing the need to search for commonly used content and tools. Six custom favorites are available from the left drawer at all times, while the entire list of favorites is one more click away.

Supporting Speed and Engagement

Speed is at the heart of critical tasks and high-quality patient care. A nurse, at a shared workstation, needs to log in quickly, find the tool they need, and administer care. Time is critical. They don’t want extra clicks, a search that doesn’t work intuitively, or slow page load times. Staff don’t want it, and management doesn’t want it, either. 

Engagement is slower and the intention is different. Speed is for tasks. Engagement is for exploring. This is how company culture is communicated and absorbed. This is when people catch up with department and company news, find events to attend, view a photo gallery from an event they missed, or browse a bulletin board to swap items with other employees. You can’t have an intranet that is ALL business just like you can’t have an intranet that is NO business.

A Dashboard Built for Speed or Browsing

On the starting page, an employee might be in need for something immediate or might have time to explore. We do not know their intention, therefore, this page needs to support both. 

The left drawer is open to employees on the dashboard. It is open to show them what it contains and to remove a click when accessing the important common destinations within. The first seven links are common items for any employee, curated by the Lifespan team. They are a mixture of tactical items — like time sheets — and company culture items — like the CARE recognition program. 

Below that are the employee Favorites. The first six favorites are shown while all are available with an extra click.

The top navigation supports speed to common destinations, some of which are search interfaces and others which are built for browsing. 

The rest of the page showcases engagement and company culture. Featured news stories with images are balanced with quick news and event lists. Flexible content sections allow authors to add and remove content blocks as new items are required. 

Other content pages that were focused on engagement are the deeper News and Events pages, customized Location pages (for each major hospital location), and a community Bulletin Board.

Smooth Onboarding and Acceptance

No matter how confident our teams were, we didn’t really know if the redesign was a success until employees moved from the older tools they were familiar with. The Lifespan team did a fantastic job creating walk through videos ahead of the launch. Old tools and directories stayed available for a period of overlap, but our teams saw quick adoption into the new tools in favor of the familiar. 

Since the intranet is now available off of the closed Lifespan network, we have seen mobile traffic increase dramatically. The responsive design is an improved experience over the previous intranet and the numbers prove it. In fact, we have found that more employees engage in company culture content on their personal devices, while using the company workstations for their tasks. 

Oomph is very proud to have worked with one of the largest private employers in the state, and we are very proud to have our work used by over 17,000 people every day. Oomph continues to support the Lifespan team and the intranet project, iteratively improving the features and evolving the toolset to be effective for all.

New Drupal, New Design

Migrating a massive site like healthdata.org is challenging enough, but implementing a new site design simultaneously made the process even more complex. IHME wanted a partner with the digital expertise to translate its internal design team’s page designs into a flexible, functional set of components  — and then bring it all to life in the latest Drupal environment. Key goals included:

The new healthdata.org site required a delicate balance of form and function. Oomph consulted closely with IHME on the front-end page designs, then produced a full component-based design system in Drupal that would allow the site’s content to shine now and in the future — all while achieving conformance with WCAG 2.1 standards.

Equipping IHME To Lead the Public Health Conversation

Collaborating on a Comprehensive Content Model

IHME needed the site to support a wide variety of content and give its team complete control over landing page layouts, but the organization had limited resources to achieve its ambitious goals. Oomph and IHME went through several rounds of content modeling and architecture diagramming to right-size the number and type of components. We converted their full-page designs into annotated flex content diagrams so IHME could see how the proposed flex-content architecture would function down to the field level. We also worked with the IHME team to build a comprehensive list of existing features — including out-of-the-box, plugins, and custom — and determine which ones to drop, replace, or upgrade. We then rewrote any custom features that made the grade for the Drupal migration.

Building Custom Teaser Modules

The IHME team’s design relied heavily on node teaser views to highlight articles, events, and other content resources. Depending on the teaser’s placement, each teaser needed to display different data — some displayed author names, for example, while others displayed only a journal title. Oomph built a module encompassing all of the different teaser rules IHME needed depending on the component the teaser was being displayed in. The teaser module we built even became the inspiration for the Shared Fields Display Settings module Oomph is developing for Drupal.

Creating a Fresh, Functional Design System

With IHME’s new content model in place, we used Layout Paragraphs in Drupal to build a full design system and component library for healthdata.org. Layout Paragraphs acts like a visual page builder, enabling the IHME team to construct feature rich pages using a drag and drop editor. We gave IHME added flexibility through customizable templates that make use of its extensive component library, as well as a customized slider layout that provides the team with even more display options.

Working to Make Citizens and Communities Healthier 

IHME has long been a leader in population health, and its migration to the latest version of Drupal ensures it can lead for a long time. By working with Oomph to balance technical and design considerations at every step, IHME was able to transform its vision into a powerful and purposeful site — while giving its team the tools to showcase its ever-growing body of insights. The new healthdata.org has already received a Digital Health Award, cementing its reputation as an essential digital resource for the public health community.