From code to launch

4.5 mos.

Sites launched within a year


Performance improvement

350 %


A Fractured System

With a network of websites mired in old, outdated platforms, Rhode Island was already struggling to serve the communication needs of government agencies and their constituents. And then the pandemic hit.

COVID accelerated the demand for better, faster communication and greater efficiency amid the rapidly changing pandemic. It also spotlighted an opportunity to create a new centralized information hub. What the government needed was a single, cohesive design system that would allow departments to quickly publish and manage their own content, leverage a common and accessible design language, and use a central notification system to push shared content across multiple sites.

With timely, coordinated news and notifications plus a visually unified set of websites, a new design system could turn the state’s fragmented digital network into a trusted resource, especially in a time of crisis.


Custom Tools Leveraging Site Factory

A key goal was being able to quickly provision sites to new or existing agencies. Using Drupal 9 and Acquia’s Site Factory, we gave the state the ability to stand up a new site in just minutes. Batch commands create the site and add it to necessary syndication services; authors can then log in and start creating their own content.

We also created a set of custom tools for the state agencies, to facilitate content migration and distribution. An asynchronous hub-and-spoke syndication system allows sites to share content in a hierarchical manner (from parent to child sites), while a migration helper scrapes existing sites to ensure content is properly migrated from a database source.

Introducing Quahog: A Design System

For organizations needing agility and efficiency, composable technology makes it easier to quickly adapt digital platforms as needs and conditions change. We focused on building a comprehensive, component-based visual design system using a strategy of common typography, predefined color themes and built-in user preferences to reinforce accessibility and inclusivity.

The Purpose of the Design System

The new, bespoke design system had to support four key factors: accessibility, user preferences, variation within a family of themes, and speedy performance.

Multiple color themes

Site authors choose from five color themes, each supporting light and dark mode viewing. Every theme was rigorously tested to conform with WCAG AA (and sometimes AAA), with each theme based on a palette of 27 colors (including grays) and 12 transparent colors.

User preferences

Site visitors can toggle between light or dark mode or use their own system preference, along with adjusting font sizes, line height, word spacing, and default language.

Mobile first

Knowing that many site visitors will be on mobile devices, each design component treats the mobile experience as a first-class counterpart to desktop.

Examples: The section menu sticks to the left side of the viewport for easy access within sections; Downloads are clearly labelled with file type and human-readable file sizes in case someone has an unreliable network connection; galleries appear on mobile with any text labels stacked underneath and support swipe gestures, while the desktop version layers text over images and supports keyboard navigation.

High Accessibility

Every design pattern is accessible for screen readers and mobile devices. Color contrast, keyboard navigation, semantic labelling, and alt text enforcement all contribute to a highly accessible site. Extra labels and help text have been added to add context to actions, while also following best practices for use of ARIA attributes.

Performance aware

Each page is given a performance budget, so design components are built as lightly as possible, using the least amount of code and relying on the smallest visual asset file sizes possible.


Efficient and Effective Paths to Communication

The first sites to launch on the new system, including, went live four and a half months after the first line of code was written. A total of 15 new sites were launched within just 8 months, all showing a 3-4x improvement in speed and performance compared with previous versions.

Every site now meets accessibility guidelines when authors adhere to training and best practices, with Lighthouse accessibility and best practice scores consistently above 95%. This means the content is available to a larger, more diverse audience. In addition, a WAF/CDN provider increases content delivery speeds and prevents downtime or slowdowns due to attacks or event-driven traffic spikes.

State agencies have been universally pleased with the new system, especially because it provides authors with an improved framework for content creation. By working with a finite set of tested design patterns, authors can visualize, preview, and deploy timely and consistent content more efficiently and effectively.

We were always impressed with the Oomph team’s breadth of technical knowledge and welcomed their UX expertise, however, what stood out the most to me was the great synergy that our team developed. All team members were committed to a common goal to create an exceptional, citizen-centered resource that would go above and beyond the technical and design expectations of both agencies and residents .

ROBERT MARTIN ETSS Web Services Manager, State of Rhode Island

Among enterprise-scale organizations, from healthcare to government to higher education, we’ve seen many content owners longing for a faster, easier way to manage content-rich websites. While consumer-level content platforms like Squarespace or Wix make it easy to assemble web pages in minutes, most enterprise-level platforms prioritize content governance, stability, and security over ease of use.

Which is a nice way of saying, sometimes building a new page is as much fun as getting a root canal.

That’s why we’re excited about Site Studio, a robust page-building tool from our partners at Acquia. Site Studio makes content editing on Drupal websites faster and more cost-effective, while making it easy for non-technical users to create beautiful, brand-compliant content.

In this article, we’ll explain what Site Studio is, why you might want it for your next Drupal project, and a few cautions to consider.

What is Site Studio?

Formerly known as Cohesion, Site Studio is a low-code visual site builder for Drupal that makes it easy to create rich, component-based pages without writing code in PHP, HTML, or CSS. Essentially, it’s a more feature-rich alternative to Drupal’s native design tool, Layout Builder.

How does Site Studio work? Site developers lay the groundwork by building a component library and reusable templates with brand-approved design elements, such as hero banners, article cards, photo grids, buttons, layouts, and more. They can either create custom components or customize existing components from a built-in UI kit.

Content editors, marketers, and other non-technical folks can then create content directly in the front end of the website, using a drag-and-drop visual page builder with a full WYSIWYG interface and real-time previews.

Who is Site Studio For?

In our experience, the businesses that benefit most from a powerful tool like Site Studio tend to be enterprise-level organizations with content-rich websites — especially those that own multiple sites, like colleges and universities.

Within those organizations, there are a number of roles that can leverage this tool:

Content owners

With Site Studio, marketers and content editors can browse to any web page they want to update, and edit both the content and settings directly on the page. Rewriting a header, swapping an image with a text box, or rearranging a layout can be done in just seconds.

Site builders

Using Drupal’s site configuration interfaces and Site Studio’s theming tools, site builders can easily create Drupal websites end-to-end, establishing everything from the information architecture to the content editing experience.

Brand managers

Managers can define site wide elements, like headers and footers or page templates, to ensure that an organization’s branding and design preferences are carried out. They can also create sub-brand versions of websites that have unique styles alongside consistent brand elements.

IT and web teams

By putting content creation and updates in the hands of content authors, Site Studio frees up developers to work on more critical projects. In addition, new developers don’t need to have expert-level Drupal theming experience, because Site Studio takes care of the heavy lifting.

What Can You Do With Site Studio?

Site Studio makes it easy to create and manage web content with impressive flexibility, giving content owners greater control over their websites without risking quality or functionality. Here’s how.

Go to market faster.

Site Studio’s low-code nature and library of reusable components (the building blocks of a website) speeds up both site development and content creation. Creators can quickly assemble content-rich pages, while developers can easily synchronize brand styles, components, and templates.

Site Studio provides a UI Kit with around 50 predefined components, like Text, Image, Slider, Accordion, etc… Developers can also build custom components. Change any component in the library, and all instances of that component will update automatically. You can also save layout compositions as reusable ”helpers” to streamline page creation.

Build beautiful pages easily.

While we love the power and versatility of Drupal, its page building function has never been as user-friendly as, say, WordPress. Site Studio’s Visual Page Builder brings the ease of consumer-level platforms to the enterprise website world.

This intuitive, drag-and-drop interface lets users add or rewrite text, update layouts, and change fonts, styles, colors, or images without any technical help. And, it’s easy to create new pages using components or page templates from the asset library.

Ensure brand consistency.

With Site Studio, you can define standards for visual styles and UI elements at the component level. This provides guardrails for both front-end developers and content creators, who draw on the component library to build new pages. In addition, Site Studio’s import and sync capabilities make it easy to enforce brand consistency across multiple sites.

Get the best out of Drupal.

Because Site Studio is designed exclusively for Drupal, it supports many of Drupal’s core features. With Site Studio’s component library, for instance, you can create templates for core content types in Drupal. Site Studio also supports a number of contributed content modules (created by Drupal’s open-source community), so developers can add additional features that are compatible with Site Studio’s interface.

What Are Some Limitations of Using Site Studio?

There’s no doubt Site Studio makes life easier for everyone from marketers to web teams. But there are a few things to consider, in terms of resource costs and potential risks.

Start from the ground up.

To ensure the best experience, Site Studio should be involved in almost all areas of your website. Unlike other contributed modules, it’s not a simple add-on — plan on it being the core of your Drupal site’s architecture.

This will let you make decisions based on how Site Studio prefers a feature to be implemented, rather than bending Drupal to fit your needs (as is often the case). Staying within Site Studio’s guardrails will make development easier and faster.

Be careful with custom components.

With its recent Custom Components feature, Site Studio does let developers create components using their preferred code instead of its low-code tools. So, you can create a level of custom functionality, but you must work within Site Studio’s architecture (and add development time and cost).

If you decide instead that for a given content type, you’re going to sidestep Site Studio and build something custom, you’ll lose access to all its components and templates — not to mention having to manage content in different systems, and pay for the custom development.

Rolling back changes is tough.

A standard Drupal site has two underlying building blocks: database and code. Drupal uses the code (written by developers) to carry out functions with the database.

When a developer changes, say, the HTML code for a blog title, the change happens in the code, not the database. If that change happened to break the page style, you could roll back the change by reverting to the previous code. In addition, most developers test changes first in a sandbox-type environment before deploying them to the live website.

By contrast, with Site Studio, most changes happen exclusively in the database and are deployed via configuration. This presents a few areas of caution:

That’s why Site Studio requires meticulous QA and careful user permissioning to prevent inadvertent changes that affect site functionality.

One Last Thing: You Still Need Developers

While it’s true that just about anyone in your organization can create pages with Site Studio’s intuitive interface, there are still aspects of building and maintaining a Drupal website that require a developer. Those steps include:

However, once the components have been built, it’s easy for non-technical content owners to create beautiful pages. In the end, you’ll be able to launch websites and pages faster — with the creativity and consistent identity your brand deserves.

Interested in learning whether Site Studio is a good fit for your Drupal website? Contact us for more info.

We are thrilled to share that Oomph has been recognized as an Acquia Certified Drupal Cloud Practice for completing Acquia’s rigorous evaluation program, which recognizes the highest standards of technical delivery on the platform.

To earn Drupal Cloud Practice Certification, Acquia partners must meet a stringent set of technical criteria. These requirements include a core team of Acquia certified developers, significant hands-on experience delivering Acquia Drupal Cloud products to clients, and a meticulous company review with Acquia partner specialists. 

“I am incredibly proud that our team has achieved this Acquia Practice Certification” said Christopher Murray, CEO at Oomph. “We have a long history of delivering impactful client solutions around Drupal and Acquia and we are passionate and excited about extending our work within the Acquia ecosystem.”

The Acquia Practice Certification Program rewards partners who demonstrate a mastery of Acquia’s Cloud Platform in three separate areas: Drupal Cloud, Marketing Cloud and DXP. These certifications are awarded to organizations with a proven record of technical achievement, and a commitment to driving transformative business engagements on the Acquia Platform.

As a Certified Drupal Cloud Practice, Oomph receives the benefits of a deeper working relationship with Acquia, and heightened visibility as a trusted technical partner. 

“We’re proud to recognize Oomph as a certified Drupal Cloud Practice,” said Mark Royko, Director of Practice Development at Acquia. “At Acquia, we continually strive to serve more customers while helping our valued partners grow their businesses. With Drupal Cloud certification, we know we can count on partners like Oomph to help us reach those goals.”

This honor is one of several Acquia accolades that Oomph has achieved since becoming an Acquia Partner in 2012. This year Oomph won a 2022 Acquia Engage Award for our work designing and building the platform that powers many of the websites operated by the state of Rhode Island. 

“These certifications are awarded to organizations with a proven record of technical achievement, and a commitment to driving transformative business engagements on the Acquia Platform. It helps more customers realize the tremendous value of working with Acquia’s Drupal Cloud.”

— Christopher Murray, CEO

We’re always looking to expand our Acquia knowledge to help our partners make the most of their Drupal websites. Our team leads the way on emerging Drupal practices so we can advise our clients how to build innovative websites that help them forge the best connections with their audiences.

As an Acquia Partner we are excited to help you deliver great Drupal experiences. Start by reaching out. Contact us today to connect with an expert!

Ajob well done, as they say, is its own reward. At Oomph, we believe that’s true. But on the other hand, awards are pretty nice, too. And we’ve just won a big one: Oomph was named a winner of a 2022 Engage Award by digital platform experience provider Acquia for our work designing and building the platform that powers many of the websites operated by the state of Rhode Island.

Oomph won Leader of the Pack – Public Sector, in the Doers category, recognizing organizations that are setting the bar for digital experiences in their field or industry.

The award-winning project (see more in this case study) began with the goal of creating a new design system for the public-facing sites of Rhode Island’s government organizations, such as the governor’s office and the Office of Housing and Community Development. Oomph’s work on the sites, which began launching in December 2020, helped Rhode Island improve communications by developing common design elements and styles that appeared consistently across all the websites and by providing each agency the same tools and capabilities to keep their sites up to date and functioning at their best.

We’d Like to Thank…

The appreciation for the project has been especially satisfying for Rhode Island ETSS Web Services Manager Robert W. Martin, who oversaw it on the client side. “We are extremely proud to receive such recognition,” he says. “This accomplishment could not have happened without the public-private partnership between the State of Rhode Island, NIC RI, Oomph, and Acquia. Through the Oomph team’s high level of engagement, we were able to deliver the entire platform on time, on quality, and on budget, all during a global pandemic. A truly remarkable achievement!”

Folks have been excited on the Oomph side as well. “It’s an honor, really, and recognition of an excellent team effort,” says Jack Hartman, head of delivery with Oomph. “We went into this project knowing we were introducing the team to powerful new technologies such as Acquia Site Factory. Our successful delivery of the new platform for Rhode Island is a testament to Acquia feeling that we’ve not only utilized their services, but modeled how they feel their products can best be put to use in bringing value to their clients.”

A Remarkable Collaboration

Martin is quick to credit the project’s success to the Oomph team’s hard work, expertise and commitment to collaboration. He explains: “We were always impressed with Oomph’s breadth of technical knowledge and welcomed their UX expertise. However, what stood out the most to me was the great synergy that our teams developed.”

In keeping with that spirit of synergy, Hartman also is proud of how the teams came together to get the job done. “We’re all quite transparent communicators and effective collaborators. Those two attributes allowed us to successfully navigate the vast number of stakeholders and agency partners that were involved from the beginning to the end,” he says.

Planning for the Unplannable

A particular challenge no one foresaw in the early stages of the project was the COVID-19 pandemic. Though it wasn’t part of the initial strategy, the team quickly realized that due to COVID-19, they needed to change course and focus on COVID-related sites first, which made it possible to tap into COVID relief funding for the project overall.

“Our first site to roll out on the new platform was Rhode Island’s COVID-19 response communication hub,” says Hartman. “It added an extra layer of both seriousness and excitement knowing that we were building a critical resource for the people of Rhode Island as they navigated a really unpredictable pandemic scenario.”

The Future of Digital Infrastructure

Of course, even with the added responsibility and challenge of a global pandemic, this project already had plenty of excitement and investment from the Oomph team. “It’s not often that a team’s full time and focus is secured to work on a single initiative, and this engagement was very much that,” Hartman says. “A group of highly skilled craftspeople with the singular focus of laying the groundwork for the future of a state’s digital infrastructure.”

Of course, all the internal excitement in the world doesn’t count for much if the end product doesn’t land with its audience, and in this case, the new sites were a resounding success. As the sites launched, they quickly met with approval from those who use the sites most: Rhode Island’s government agencies and the state’s citizens.

“Agencies have been extremely enthusiastic and excited for both the design and functionality of their new sites,” Martin says. “Some of the most common points of appreciation included the availability of content authoring and workflow approvals, flexible layout and content components, multiple color themes, support for ‘dark mode’ and other user customizations, multiple language support, system-wide notification alert capability, and a wide range of other features all available without the need for custom coding or advanced technical knowledge.”

According to Martin, the platform has been a hit with Rhode Island’s people as well. He says, “We have received very positive, unsolicited feedback from citizens around the state regarding their new RI State government websites.”

He adds, “Being named the winner of the Leader of the Pack – Public Sector in the 2022 Acquia Engage Awards is proof positive that we’re on track towards achieving our service delivery goals.”

One More Trophy for the Case

Of course, with a big project like this, there’s always plenty to learn. Hartman points to the process of migrating the state’s vast trove of legacy content to the new sites as a key area that will inform future client work.

But enough lessons: for now, the team is celebrating the big win.

“Our fearless leader Chris Murray attended the awards ceremony in Miami,” Hartman says. “We have an awards wall at the office where we display everything we’ve won from design accolades to this prestigious award. I have no doubt the Acquia Award will be there the next time I visit the office.”

And after redesigning the entire web presence for Rhode Island’s many state agencies and completely revamping how the state communicates with its citizens, surely the Oomph team are now honorary members of Rhode Island’s government?

“Absolutely,” Hartman laughs. “And as my first initiative as a member of this great state’s government, I’ll be bringing the PawSox back to the Bucket!

Interested in learning more about Oomph’s award-winning work? We don’t blame you. View more of our case studies to see how we make a difference for clients nationwide.

It would be an understatement and incredibly obvious to state that a lot has changed in the past 6 months — for our client teams and our own. Our clients saw their needs radically shift from long-term, strategically-planned projects to communication efforts and new tools that needed to go live as quickly as possible.

For some projects, the first deliverable was rather bare-bones. It was more important to deliver something small but useful and then iterate from there. Perfection would have to wait.

Virtual replacements for in-person experiences

Virtual campus visits

This spring was tough for colleges and universities. All of a sudden, those currently enrolled had to go home and those in the middle of choosing their school had to postpone their travel plans. Schools had to quickly spin up a way for these young folks and their parents to get virtual tours and as much of that in-person experience as possible.

Through a quick collaborative process, our team and Web Services at Saint Anselm College brainstormed ideas that were both quick to implement and had high value. We then built a version of these ideas in 2 weeks to deliver a new Campus Tour site for the Admissions Department. It was a stand-alone, static HTML/CSS/JS site with no CMS — but it was quick to implement and easy for our developer to make content updates. Parents and prospective students had the access they needed for virtual campus visits.

Virtual student art exhibitions

For art students, senior year exhibitions are the culmination of all their hard and an opportunity to celebrate together with teachers, peers, and family. This year, that could not happen.

To give students an opportunity to showcase their portfolio, an online exhibition experience needed to be created. To do this, the Rhode Island School of Design was able to build upon a project Oomph had created for the RISD Museum late last year. Again, through some quick brainstorming sessions, our team was able to plan additions to the existing platform that could make it the perfect tool to support graduate and undergraduate student exhibitions. These additions were made in a 6-week turnaround, including the time it took for Museum staff to assist department heads and students in creating 270+ graduate and 450+ undergraduate exhibitions.

On launch day, the departments hosted virtual opening parties and the hosting environment from our hosting partner Acquia handled the load with ease — thousands of attendees from 60 countries. In some ways, the opening events were more widespread, reaching families, friends, and strangers that may not have been able to travel to an event even before the pandemic hit.

Virtual open enrollment

In the healthcare space, this fall presented a challenge for a leading national health insurer who needed to inform its Medicare customers about their plan updates and options. The high risk group of people 65 years and older are eligible for Medicare, so in-person services that had been available in previous years could not be used. Not only would their new-found Facetime skills be used to keep in touch with friends and family, they would now help them sign up for Medicare as well.

The client team and Oomph began to map out how to support this population with a redesign of online tools and user journeys. Our team had to quickly gain an understanding of their multichannel efforts to drive traffic via email, radio, TV, and transportation advertising, as well as direct mail and email to existing customers.

We prototyped an experience quickly, iterated on it, had many parts of their organization weigh in on the proposed solution, and assisted in the build process. In just 8 weeks from discovery to launch, we had a functioning experience guiding customers through affirming their current plan, making changes according to their needs, scheduling video calls with support and sales staff, and attending virtual town hall events to get a better understanding of which plan is right for them. The tool launched October 1, so results are preliminary, but early engagement, retention, and sales volume metrics are very positive.

Ready for the unknown, ready for the unexpected

This pandemic has separated the flexible and adaptable organizations from the rigid and the slow to change. Those that have the vision to release an imperfect but working product to the world while constantly iterating and improving are the ones that will continue to succeed. We have worked diligently to support these organizations — we share in their goals. we care about the communities they serve, and we want them to succeed. We are proud to support our family of lifetime clients.