Catch Carbon
How Catch Carbon Built a Platform to Make Climate Action Accessible at Scale
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The voluntary carbon market had a visibility problem. Most people didn't understand what carbon offsets were or how to purchase them confidently. Rare, a global conservation organization, needed a digital platform that could educate users, build trust, and convert awareness into action—all while maintaining the flexibility to test and scale based on real behavior. We built a headless platform that gave them the operational infrastructure to iterate at speed and grow on their terms.
Overview
Catch Carbon is powered by Rare, a global conservation organization with 40 years of experience driving behavior change across 60 countries. Their mission depends on mobilizing individuals and communities to take actions that benefit both people and the planet.
To expand the voluntary carbon credit market, Rare needed a digital platform that could explain carbon offsets clearly, build trust with everyday users, and convert awareness into action—all while maintaining the flexibility to test, learn, and scale based on real user behavior.
The Challenge
The voluntary carbon market had a visibility problem. Carbon offsets represent a powerful tool for individual climate action, but public awareness remained low. Most people didn’t understand what carbon offsets were, why they mattered, or how to purchase them confidently.
Rare needed more than a website. They needed a digital experience system that could:
- Educate and convert users unfamiliar with carbon markets
- Publish and iterate content quickly as they tested messaging and engagement strategies
- Scale efficiently without recurring platform constraints or cost bloat
- Maintain design and message consistency across all content and user journeys
The existing infrastructure couldn’t support this level of agility or growth. Rare needed a modern platform built for continuous improvement, not static delivery.
The Approach
Oomph designed and built a flexible, performance-ready platform in under three months.
Strategy and Platform Design
We began by evaluating Rare’s content needs, user behaviors, and operational constraints. The platform needed to support rapid publishing, consistent design patterns, and easy editorial workflows—without locking the team into rigid templates or slow release cycles.
We recommended Contentful as the content foundation and React for the front-end experience. This headless architecture separated content management from presentation, giving Rare the ability to update messaging, test new pages, and refine user flows without developer dependencies.
Experience Design and System Thinking
We built a modular design system that balanced clarity, trust, and accessibility. Every component—from educational explainers to conversion flows—was designed to reduce friction and build confidence for users new to carbon markets.
The design system ensured consistency across pages while giving editors the flexibility to structure content based on evolving user needs and campaign goals.
Engineering and Integration
We extended Rare’s existing API to support the new platform, working alongside their internal development team to ensure seamless data flow and operational continuity. Front-end development brought the design system to life, while back-end integration connected content, user data, and transaction workflows into a unified experience.
Throughout, we treated the platform as a system, not a site—designed for iteration, not completion.
What This Made Possible
The new platform gave Rare the operational infrastructure to:
- Test and refine messaging at speed, publishing new content and campaign pages without platform delays
- Scale outreach efforts efficiently, supported by a design system that maintains quality and consistency across growth
- Reduce editorial and technical dependencies, empowering the team to manage content, flows, and user experiences independently
- Build user trust through clarity, with educational content and conversion flows designed to meet users where they are
By decoupling content from code, Rare gained the flexibility to respond to user feedback, market conditions, and organizational priorities in real time—without platform friction or cost escalation.
The Result
Catch Carbon launched on a modern, headless platform designed for continuous improvement. The system supports Rare’s mission to make carbon markets accessible and actionable for everyday users, with the operational flexibility to evolve as the market and audience grow.
The platform positions Catch Carbon to move key engagement and conversion metrics over time—not through one-time delivery, but through ongoing iteration and optimization.
Why This Matters
Most organizations in the climate and nonprofit space face the same trade-off: build something fast and limited, or invest in systems that take too long and cost too much. Catch Carbon proves that speed and sustainability aren’t mutually exclusive.
By treating digital infrastructure as a system to operate, not a project to complete, Rare gained the foundation to test, learn, and scale—on their terms, within their budget.
At Oomph, we believe that moving the metrics that matter starts with building platforms that can adapt, perform, and grow. Catch Carbon is doing exactly that.
It’s nice to have a partnership [with Adapt] where you guys are so honest, straightforward, hardworking, and thoughtful.
— Catch Carbon
