RepTrak
Elevating Digital Experiences to Match Market Leadership
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How do you position yourself as the leader in reputation data and insights in a competitive global market? For RepTrak, their homepage and Global RepTrak 100 Landing Page serve as their most important lead generators. With their flagship report being the top lead generator for the year, the landing page needed to be engaging, fast-loading, and seamlessly integrated into their Contentful site. The challenge was designing pages that met aesthetic and functional needs while reinforcing RepTrak's brand as a trusted and authoritative source.
Overview
For over twenty years, RepTrak has been the go-to provider for reputation data and insights, helping organizations understand and improve their corporate reputation. With their flagship Global RepTrak 100 report, RepTrak offers an annual definitive ranking of corporate reputation for the world’s leading companies, providing valuable benchmarks that influence strategic decisions and stakeholder relationships.
The RepTrak Platform draws on the world’s largest reputation database with over 20 years of data. Their reputation scores serve as a leading indicator, allowing teams to interpret constantly updating streams of reputation, brand, ESG, and media data.
RepTrak’s Home and Global RepTrak 100 Landing Page are their most important lead generators, making it imperative to get these digital experiences right.
Key results
Increase in report downloads
YoY conversion boost
The Challenge
The Global RepTrak 100 report is more than just data — it’s a definitive ranking system recognized industry-wide that reinforces RepTrak’s leadership in the reputation industry. Their homepage demands similar attention as the first or second touchpoint for leads.
The challenge was to design landing pages that not only met the aesthetic and functional needs of their users but also reinforced RepTrak’s brand as a trusted and authoritative source. With the report being their top lead generator for the year, the landing page needed to be engaging, fast-loading, and seamlessly integrated into their Contentful site.
Beyond aesthetics for outside visitors, their internal team required Contentful modeling conducive to empowering Content Managers, guidance on technical integrations, and a new design system.
The Approach
Redefining Technical Support
With any project, proper guidance is an often overlooked prerequisite. It’s fairly common to “know what you want” and have no idea how to get there. It’s even more common to “know what you want” and for that journey to achieve the “want” be ill-advised. Without the outside perspective of a technical solutions partner, internal biases and inefficiencies multiply.
We approached this project interdisciplinary and agile. Assuming the role of impartial confidant, we were able to give the RepTrak team objective recommendations, allowing us to focus on speed with a collaborative touch.
Collaborative and Strategic Design
The Home and Global RepTrak 100 landing page received a complete overhaul, designed to elevate user experience, increase engagement, and drive conversions. Not to mention, make content editing and management easier for all parties internally.
The redesigned landing page is a testament to our collaborative efforts with RepTrak, merging aesthetics with functionality. By focusing on user experience and leveraging Contentful’s robust capabilities, we created a page that not only highlights the significance of the Global RepTrak 100 report but also aligns with RepTrak’s brand values and business goals.
The design features intuitive navigation, clear calls to action, and visually appealing elements that draw attention to key insights from the report. We also incorporated responsive design principles to ensure the page performs well across devices, catering to a global audience.
The Results
The redesign delivered measurable impact on RepTrak’s most important lead generation channels. Report downloads increased by 6% and conversions saw an impressive 40% year-over-year boost.
The new landing page is not just a one-time update — it’s a strategic investment in RepTrak’s digital presence. By ensuring a seamless and engaging experience, we’ve laid the groundwork for future enhancements that will extend to other areas of their Contentful site.
[Oomph] truly understood how important this report was to the company and helped us build something that can be translated across our website — so every piece we release can be just as powerful.
— Bianca Martucci-FiNk, Director of Global Content Marketing, The RepTrak Company
