Authentic Digital Experiences
In today’s digital ecosystem, it’s not enough to simply build a site. You have to build an experience. A lasting impression. Enduring relationships. A competitive business engine. You have to build value and purpose.
A fresh look at the e-commerce experience for Leica Geosystems renews their commitment to precision, drives online sales, and streamlines distribution.
Making It Known
A11y, Chatbots, and AI, Oh My! User-Centered Design Trends for 2018
The world of UX and UI has been rapidly expanding in 2017 and is ready to continue to grow beyond our expectations. These yearly look-backs peppered with predictions for the future are getting harder and harder to write because of the sheer pace of change in the industry. The products that help designers design and […]
Simple Strategies for Creating a Killer IA
What is Website Information Architecture (IA)? Simply put, it’s the practice of deciding how to arrange the parts of something (in this case, content on a website or blog) so users can understand where they are, what they are looking at, and how to get where they want to go. And whether or not it’s […]
Experience the Culture of Oomph through our eyes
There’s a whole lotta Oomph around here… Signs. They’re everywhere. Some are obvious while others are more subtle, but they appear in our everyday lives as if to give us some sense of familiarity, comfort or affirmation. On my first day at Oomph, there were three distinct signs that confirmed I was in the right […]