Authentic Digital Experiences
In today’s digital ecosystem, it’s not enough to simply build a site. You have to build an experience. A lasting impression. Enduring relationships. A competitive business engine. You have to build value and purpose.
A fresh look at the e-commerce experience for Leica Geosystems renews their commitment to precision, drives online sales, and streamlines distribution.
Making It Known
Simple Strategies for Creating a Killer IA
What is Website Information Architecture (IA)? Simply put, it’s the practice of deciding how to arrange the parts of something (in this case, content on a website or blog) so users can understand where they are, what they are looking at, and how to get where they want to go. And whether or not it’s […]
Experience the Culture of Oomph through our eyes
There’s a whole lotta Oomph around here… Signs. They’re everywhere. Some are obvious while others are more subtle, but they appear in our everyday lives as if to give us some sense of familiarity, comfort or affirmation. On my first day at Oomph, there were three distinct signs that confirmed I was in the right […]
Slow Site Speed: How Much Is It Really Costing You?
“I want to go fast” – Ricky Bobby We live in a world of “instant”. And while this isn’t a new concept, we’ve gone from things like instant coffee and microwavable meals to instant messenger, video on-demand, same-day delivery, order ahead, and a list of instant services that continues to grow. The fact is that […]