J.D. Power

Promoting a Strategic Business Message with Drupal

View live site


  • UX
  • Development


  • Information Architecture
  • Strategy

Oomph worked with J.D. Power and its branding agency to solve difficult design and technical challenges without changing J.D. Power’s editorial process. The new architecture and design showcases a modern, global company that is involved in many industries beyond automotive. The updated messaging and web experience was a core part of McGraw Hill Financial’s strategy to market the J.D. Power business for sale, and resulted in a successful acquisition by XIO Group.