Oomph Brand Guidebook
How to use the BRAND Name
How To Use The Company Name Properly
The following guidelines outline the proper use of the company’s name and how to refer to it in written form.
Official documentation
The official company name is Oomph, Inc., which should be used for official and professional documentation.
Correct: To view healthcare options, please refer to your Oomph, Inc. welcome guide and online handbook.
Incorrect: To sign up for healthcare, please refer to your Oomph welcome guide and online handbook.
Common Name and Use
The company is more commonly referred to as Oomph, which is how the company should be named in outward-facing content.
Correct: To find out more, visit the Oomph homepage.
Incorrect: To find out more, visit the Oomph, Inc. homepage.
If referenced within copy, the informal form of the company name should use a bold font weight to distinguish itself from the adjective.
Correct: An estimate prepared for [Client Name] by Oomph.
Incorrect: An estimate prepared for [Client Name] by Oomph.
The name Oomph can take a possessive form, but Oomph, Inc. should not.
Correct: Oomph’s capabilities can be found on our website.
Incorrect: Oomph, Inc.’s capabilities can be found on our website.
Both names should be written exactly as-is, without any changes in capitalization or additional punctuation.
Correct: Below is a list of talented team members at Oomph, Inc.
Incorrect: Below is a list of talented team members at oomph!
Avoid “oomph” as an adjective altogether
Correct: We go the extra mile to ensure that each and every project is amazing.
Incorrect: We approach every project with oomph, going an extra mile to make it amazing.
Last Updated October 2, 2024