Oomph Industry Insights Blog

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Web as part of a greater campaign: economic and philosophic differences

In support of an upcoming conference, we were asked to address some questions on the theme of web strategy as part of a greater campaign. This campaign would also incorporate more traditional media like public service announcements and other branding. Our inputs addressed issues ranging from consistency in color palette and overall aesthetic, to cost […]

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Introducing the “Ning-tranet”

Over the last year we’ve helped several clients deploy social networks on the Ning platform. Our early Ning deployments were elegant, but traditional: we helped member organizations create rich, dynamic online member communities. Recently, we’ve been breaking out of that box. Earlier this year, we customized an instance of Ning for FIRST Credit Union in […]

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The Importance of the End Goal

We often receive web project inquiries that look something like this: “Please give us a quote for how much it would cost to get XYZ”. “XYZ” is usually a nice bulleted list consisting of requirements such as a content management system, online event registration, a member-only web community, a blog, a forum, integration with a […]