Oomph Industry Insights Blog

A laptop displaying a website is overlaid on a combined photo of legal documents and a shopping cart

The ADA Applies Accessibility Rules to Websites

The world of web accessibility is quickly changing, and recent legal events have made it clear that accommodations under the ADA will be applied to online entities in some cases. It’s time to take it all very seriously and learn more about the risks and consequences in order to plan for a more accessible future.

A photo of a laptop displaying a website divided into four views, with each division representing the different experience a user might have on a site that is not built with accessibility in mind

Accessibility is not only for Disabilities

The web should be an accessible place, but too many people hear “accessibility” and think special solutions for people with disabilities. That’s not always the case. The benefits of accessibility are far broader and have more impact on your business’s bottom line than you might realize.

Multiple screenshots of the admin view of a Drupal website illustrating an example of modular page building

BCBS.com: Modular Page Building with Drupal Paragraphs

BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.

10 Principles of Project Management

10 Principles of Digital Project Management We Live By

Every digital project is unique—goals, stakeholders, priorities and budget can vary drastically. It’s this very fluctuation that makes project management so interesting. Despite the differences, there are some basic project management truths that we follow here at Oomph. While they’re not etched in stone (who has the time or strength?), they are important tenets that we uphold with both our clients and our project teams.

Site Security

What Marketers Need to Know About Site Security

If you’re working in an industry that handles information relating to health care, there’s a good chance your organization has strict security practices and your next website refresh won’t be as simple as discovery-design-build-ship. There are going to be a lot of checkpoints along the way relating to security and governance—all designed to protect patients […]

Mega Menu is an SEO Don't

Why Your Mega Menu Might be Killing Your SEO

You have a content-heavy site and you want visitors to access that content quickly and easily, but is the go-to mega menu approach secretly sabotaging your SEO? It might be. In recent years, design and UX trends have leaned toward simplifying navigation structure in an effort to make websites easier to navigate across all devices, […]