Oomph Industry Insights Blog

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What does GDPR mean in the United States?

The General Data Protection Regulation (GDPR) was created by the European Union (EU) in order to empower users to have more control over their personal data online. This regulation created data protection rules for all companies operating in the EU, protecting all EU residents. So what does this mean for US based companies? More than […]

Flag with lock surrounded by stars symbolizes GDPR and the European Union

What is GDPR? A “relatively” simple explanation

There is a lot of information out there regarding GDPR compliance. There is even more information out there in “reports” for you to pay for and download. Many of those reports discuss an idealistic view of GDPR compliance that is not attainable for all websites. Say you manage a website for a small nonprofit focused […]

A wooden 12-inch ruler laying on top of a building’s blueprint used as a metaphor to explain the importance of website information architecture

Simple Strategies for Creating a Killer IA

What is Website Information Architecture (IA)? Simply put, it’s the practice of deciding how to arrange the parts of something (in this case, content on a website or blog) so users can understand where they are, what they are looking at, and how to get where they want to go. And whether or not it’s […]

Long-exposure photo of cars traveling in a city at night to represent site speed

Slow Site Speed: How Much Is It Really Costing You?

“I want to go fast” – Ricky Bobby We live in a world of “instant”. And while this isn’t a new concept, we’ve gone from things like instant coffee and microwavable meals to instant messenger, video on-demand, same-day delivery, order ahead, and a list of instant services that continues to grow. The fact is that […]

A laptop displaying a website is overlaid on a graphic of charts and graphs

Accessibility by the Numbers: How it Helps your Business

The benefits of accessibility directly impact a website’s profitability. It’s simple, really. More visitors who have more complete access means more qualified traffic that can consume your content, use your service, or purchase your products.