What is Website Information Architecture (IA)? Simply put, it’s the practice of deciding how to arrange the parts of something (in this case, content on a website or blog) so users can understand where they are, what they are looking at, and how to get where they want to go. And whether or not it’s […]
Oomph Industry Insights Blog
“I want to go fast” – Ricky Bobby We live in a world of “instant”. And while this isn’t a new concept, we’ve gone from things like instant coffee and microwavable meals to instant messenger, video on-demand, same-day delivery, order ahead, and a list of instant services that continues to grow. The fact is that […]
The benefits of accessibility directly impact a website’s profitability. It’s simple, really. More visitors who have more complete access means more qualified traffic that can consume your content, use your service, or purchase your products.
The world of web accessibility is quickly changing, and recent legal events have made it clear that accommodations under the ADA will be applied to online entities in some cases. It’s time to take it all very seriously and learn more about the risks and consequences in order to plan for a more accessible future.
The web should be an accessible place, but too many people hear “accessibility” and think special solutions for people with disabilities. That’s not always the case. The benefits of accessibility are far broader and have more impact on your business’s bottom line than you might realize.
BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.
We were very happy to present at the premier Drupal conference in the United States, DrupalCon. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communication at Blue Cross Blue Shield Association, discussed the strategies that drove key UX & Design decisions for the new BCBS.com website. This […]