10 Principles of Project Management

10 Principles of Digital Project Management We Live By

Every digital project is unique—goals, stakeholders, priorities and budget can all vary drastically. It’s this very fluctuation that makes project management so interesting. Despite all the differences, however, there are some basic truths when managing a digital project that we try and follow here at Oomph. While they’re not yet etched into tablets (who has the time or strength?), they remain important tenets that we try and uphold with both our clients and our project teams.

Site Security

What Marketers Need to Know About Site Security

If you’re working in an industry that handles information relating to health care, there’s a good chance your organization has strict security practices and your next website refresh won’t be as simple as discovery-design-build-ship. There are going to be a lot of checkpoints along the way relating to security and governance—all designed to protect patients […]

Mega Menu is an SEO Don't

Why Your Mega Menu Might be Killing Your SEO

You have a content-heavy site and you want visitors to access that content quickly and easily, but is the go-to mega menu approach secretly sabotaging your SEO? It might be. In recent years, design and UX trends have leaned toward simplifying navigation structure in an effort to make websites easier to navigate across all devices, […]

Google Analytics vs. Everyone Else

Google Analytics vs. Everyone Else

Google Analytics is not your only option when it comes to measuring site performance. It’s true. There are actually a healthy number of reporting analytics platforms available. Of course, there are obvious advantages to siding with the world-dominating, Globo Gym overlords of Google for your reporting analytics: you receive top-of-the-line reporting tools, an active community […]

Project Health Assessments

Conducting Proactive Project Health Assessments to Prevent Roadblocks

The first in a two-part series about our approach to mid-project health checks There may be various ways in which a project can go awry, but there are also effective ways to avoid costly detours. At D4D Boston, Christina Inge of Sleek Management University gave an insightful Project Management session. In her talk, she offered […]

Why We Use Drupal 8 for All New Drupal Projects

Here we are more than nine months past the official release of Drupal 8 and we’re still hearing about companies choosing to do new projects on Drupal 7. At Oomph, we made the business decision to start all new Drupal projects on Drupal 8 as of April 1, 2016. Here’s why: Learning Curve This is […]

Marketing to new Volunteers can be assisted by social media efforts

How Nonprofits Can Use Digital Marketing to Get the Most Bang for Their Buck

Most nonprofit organizations share similar core goals like fundraising, engaging volunteers, and increasing cause awareness. However, these goals can be inhibited by the most difficult factor for nonprofits: a tight budget. Nonprofits are used to having to get the most bang for their buck when they hire employees and look for vendors; why not do […]