BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.
We are excited to announce that Oomph and Blue Cross Blue Shield Association have been selected to present at the premier Drupal conference in the United States, DrupalCon, in April 2017. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communications at Blue Cross Blue Shield Association, will discuss the strategies that drove key UX & Design decisions for the new BCBS.com website. This case study will look at how a large healthcare organization with widespread content owners benefitted from a flexible component-based design system combined with the power of the Drupal content management system.
Every digital project is unique—goals, stakeholders, priorities and budget can vary drastically. It’s this very fluctuation that makes project management so interesting. Despite the differences, there are some basic project management truths that we follow here at Oomph. While they’re not etched in stone (who has the time or strength?), they are important tenets that we uphold with both our clients and our project teams.
If you’re working in an industry that handles information relating to health care, there’s a good chance your organization has strict security practices and your next website refresh won’t be as simple as discovery-design-build-ship. There are going to be a lot of checkpoints along the way relating to security and governance—all designed to protect patients […]
You have a content-heavy site and you want visitors to access that content quickly and easily, but is the go-to mega menu approach secretly sabotaging your SEO? It might be. In recent years, design and UX trends have leaned toward simplifying navigation structure in an effort to make websites easier to navigate across all devices, […]
Google Analytics is not your only option when it comes to measuring site performance. It’s true. There are actually a healthy number of reporting analytics platforms available. Of course, there are obvious advantages to siding with the world-dominating, Globo Gym overlords of Google for your reporting analytics: you receive top-of-the-line reporting tools, an active community […]
The first in a two-part series about our approach to mid-project health checks There may be various ways in which a project can go awry, but there are also effective ways to avoid costly detours. At D4D Boston, Christina Inge of Sleek Management University gave an insightful Project Management session. In her talk, she offered […]