Enagagement is the de facto way to measure a site’s success. But how about the speed of usefullness? Introducing, the Content Performance Quotient.
Oomph Industry Insights Blog
The General Data Protection Regulation (GDPR) was created by the European Union (EU) in order to empower users to have more control over their personal data online. This regulation created data protection rules for all companies operating in the EU, protecting all EU residents. So what does this mean for US based companies? More than […]
There is a lot of information out there regarding GDPR compliance. There is even more information out there in “reports” for you to pay for and download. Many of those reports discuss an idealistic view of GDPR compliance that is not attainable for all websites. Say you manage a website for a small nonprofit focused […]
At Oomph, we really believe in the value of Discovery — in fact, we ideally will do a Discovery phase as its own project before we bid on the larger job. When we think about some of the most successful projects we have executed, we trace those back to a great Discovery and a deep […]
What is Website Information Architecture (IA)? Simply put, it’s the practice of deciding how to arrange the parts of something (in this case, content on a website or blog) so users can understand where they are, what they are looking at, and how to get where they want to go. And whether or not it’s […]
“I want to go fast” – Ricky Bobby We live in a world of “instant”. And while this isn’t a new concept, we’ve gone from things like instant coffee and microwavable meals to instant messenger, video on-demand, same-day delivery, order ahead, and a list of instant services that continues to grow. The fact is that […]
The benefits of accessibility directly impact a website’s profitability. It’s simple, really. More visitors who have more complete access means more qualified traffic that can consume your content, use your service, or purchase your products.