The world of UX and UI has been rapidly expanding in 2017 and is ready to continue to grow beyond our expectations. These yearly look-backs peppered with predictions for the future are getting harder and harder to write because of the sheer pace of change in the industry. The products that help designers design and […]
Oomph Industry Insights Blog
The benefits of accessibility directly impact a website’s profitability. It’s simple, really. More visitors who have more complete access means more qualified traffic that can consume your content, use your service, or purchase your products.
The world of web accessibility is quickly changing, and recent legal events have made it clear that accommodations under the ADA will be applied to online entities in some cases. It’s time to take it all very seriously and learn more about the risks and consequences in order to plan for a more accessible future.
The web should be an accessible place, but too many people hear “accessibility” and think special solutions for people with disabilities. That’s not always the case. The benefits of accessibility are far broader and have more impact on your business’s bottom line than you might realize.
In the age of responsive websites, web designers love the interface unit called “The Card”. You’ve seen them, and chances are good that your website uses them, too. While they are great for organizing information, they are not always so great for the mobile experience. On a larger desktop screen they might organize items in a nice grid, but on a small screen, they can make the user feel like they are stuck in a stream of sameness with no end in sight. With short attention spans to battle and lots of competing sources of information, we need to hang onto every user as long as we can.
BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.
We were very happy to present at the premier Drupal conference in the United States, DrupalCon. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communication at Blue Cross Blue Shield Association, discussed the strategies that drove key UX & Design decisions for the new BCBS.com website. This […]