Oomph Industry Insights Blog

A laptop displaying a website is overlaid on a graphic of charts and graphs

Accessibility by the Numbers: How it Helps your Business

The benefits of accessibility directly impact a website’s profitability. It’s simple, really. More visitors who have more complete access means more qualified traffic that can consume your content, use your service, or purchase your products.

A laptop displaying a website is overlaid on a combined photo of legal documents and a shopping cart

The ADA Applies Accessibility Rules to Websites

The world of web accessibility is quickly changing, and recent legal events have made it clear that accommodations under the ADA will be applied to online entities in some cases. It’s time to take it all very seriously and learn more about the risks and consequences in order to plan for a more accessible future.

A photo of a laptop displaying a website divided into four views, with each division representing the different experience a user might have on a site that is not built with accessibility in mind

Accessibility is not only for Disabilities

The web should be an accessible place, but too many people hear “accessibility” and think special solutions for people with disabilities. That’s not always the case. The benefits of accessibility are far broader and have more impact on your business’s bottom line than you might realize.

An illustration of two mobile devices displaying card-based UI elements. The devices are on a background of more cards.

UI Design for the Short Attention Span

In the age of responsive websites, web designers love the interface unit called “The Card”. You’ve seen them, and chances are good that your website uses them, too. While they are great for organizing information, they are not always so great for the mobile experience. On a larger desktop screen they might organize items in a nice grid, but on a small screen, they can make the user feel like they are stuck in a stream of sameness with no end in sight. With short attention spans to battle and lots of competing sources of information, we need to hang onto every user as long as we can.

Multiple screenshots of the admin view of a Drupal website illustrating an example of modular page building

BCBS.com: Modular Page Building with Drupal Paragraphs

BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.

A laptop displays the BCBS.com homepage

Oomph Partners with Blue Cross Blue Shield Association to Present at DrupalCon 2017

We are excited to announce that Oomph and Blue Cross Blue Shield Association have been selected to present at the premier Drupal conference in the United States, DrupalCon, in April 2017. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communications at Blue Cross Blue Shield Association, will discuss the strategies that drove key UX & Design decisions for the new BCBS.com website. This case study will look at how a large healthcare organization with widespread content owners benefitted from a flexible component-based design system combined with the power of the Drupal content management system.

Beyond Mobile UX: User-Centered Design Trends for 2017

UX will continue to advance rapidly in 2017. The question is, in what ways? I’ve spent some time thinking about the UX trends I noticed happening with our client work over the past year, and I began to draw some conclusions about how those trends will evolve (or not) in 2017. From moving beyond mobile […]