Oomph Industry Insights Blog

Photo by Dmitri Popov on Unsplash

A11y, Chatbots, and AI, Oh My! User-Centered Design Trends for 2018

The world of UX and UI has been rapidly expanding in 2017 and is ready to continue to grow beyond our expectations. These yearly look-backs peppered with predictions for the future are getting harder and harder to write because of the sheer pace of change in the industry. The products that help designers design and […]

A laptop displaying a website is overlaid on a graphic of charts and graphs

Accessibility by the Numbers: How it Helps your Business

The benefits of accessibility directly impact a website’s profitability. It’s simple, really. More visitors who have more complete access means more qualified traffic that can consume your content, use your service, or purchase your products.

A laptop displaying a website is overlaid on a combined photo of legal documents and a shopping cart

The ADA Applies Accessibility Rules to Websites

The world of web accessibility is quickly changing, and recent legal events have made it clear that accommodations under the ADA will be applied to online entities in some cases. It’s time to take it all very seriously and learn more about the risks and consequences in order to plan for a more accessible future.

A photo of a laptop displaying a website divided into four views, with each division representing the different experience a user might have on a site that is not built with accessibility in mind

Accessibility is not only for Disabilities

The web should be an accessible place, but too many people hear “accessibility” and think special solutions for people with disabilities. That’s not always the case. The benefits of accessibility are far broader and have more impact on your business’s bottom line than you might realize.

An illustration of two mobile devices displaying card-based UI elements. The devices are on a background of more cards.

UI Design for the Short Attention Span

In the age of responsive websites, web designers love the interface unit called “The Card”. You’ve seen them, and chances are good that your website uses them, too. While they are great for organizing information, they are not always so great for the mobile experience. On a larger desktop screen they might organize items in a nice grid, but on a small screen, they can make the user feel like they are stuck in a stream of sameness with no end in sight. With short attention spans to battle and lots of competing sources of information, we need to hang onto every user as long as we can.

Multiple screenshots of the admin view of a Drupal website illustrating an example of modular page building

BCBS.com: Modular Page Building with Drupal Paragraphs

BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.