UI Design for the Short Attention Span

In the age of responsive websites, web designers love the interface unit called “The Card”. You’ve seen them, and chances are good that your website uses them, too. While they are great for organizing information, they are not always so great for the mobile experience. On a larger desktop screen they might organize items in a nice grid, but on a small screen, they can make the user feel like they are stuck in a stream of sameness with no end in sight. With short attention spans to battle and lots of competing sources of information, we need to hang onto every user as long as we can.

BCBS.com: Modular Page Building with Drupal Paragraphs

BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.

Oomph Partners with Blue Cross Blue Shield Association to Present at DrupalCon 2017

We are excited to announce that Oomph and Blue Cross Blue Shield Association have been selected to present at the premier Drupal conference in the United States, DrupalCon, in April 2017. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communications at Blue Cross Blue Shield Association, will discuss the strategies that drove key UX & Design decisions for the new BCBS.com website. This case study will look at how a large healthcare organization with widespread content owners benefitted from a flexible component-based design system combined with the power of the Drupal content management system.

Beyond Mobile UX: User-Centered Design Trends for 2017

UX will continue to advance rapidly in 2017. The question is, in what ways? I’ve spent some time thinking about the UX trends I noticed happening with our client work over the past year, and I began to draw some conclusions about how those trends will evolve (or not) in 2017. From moving beyond mobile […]

Prototyping Design to Jumpstart Development

A modern design-to-development workflow for the web involves multiple tools for site maps, wireframing, testing, and design before we even start to touch HTML and CSS in a browser. Is there a way to move from low-fidelity responsive wireframes to high-fidelity design in the browser with an HTML prototype? Whether or not you use a […]

Keep America Beautiful Before and After Redesign

4 Signs It’s Time to Redesign

Over the past five years a swarm of tools have been developed that allow site owners to efficiently make and measure incremental changes on a website. On the surface, these tools allow for constant optimization over time, and it’s true that a rigorous optimization program has the potential to eliminate the need for a complete […]

Redefine the term “The Fold” to be something meaningful again

Responsive website design addresses many different viewports, from phones to tablets to large-screen televisions. The old notion of “The Fold”, is therefore meaningless. “The Fold” is dead, or at least, it should be. And yet, “The Fold” as a measurement might still be useful. There is still a fold, but there is not one fold. […]