The web should be an accessible place, but too many people hear “accessibility” and think special solutions for people with disabilities. That’s not always the case. The benefits of accessibility are far broader and have more impact on your business’s bottom line than you might realize.
Oomph Industry Insights Blog
Once a quarter, Oomph holds its Hack Day. Open to the entire company, Hack Day is a great opportunity for everyone to stretch their mental muscles and get a fresh perspective. For some it’s simply a chance to try something new. For others, it’s all about having fun interacting with our co-workers in out-of-the-ordinary ways. […]
In the age of responsive websites, web designers love the interface unit called “The Card”. You’ve seen them, and chances are good that your website uses them, too. While they are great for organizing information, they are not always so great for the mobile experience. On a larger desktop screen they might organize items in a nice grid, but on a small screen, they can make the user feel like they are stuck in a stream of sameness with no end in sight. With short attention spans to battle and lots of competing sources of information, we need to hang onto every user as long as we can.
BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.
We’ve dreamed about having conversations with our computers for a long time. Stanley Kubrick’s 1968 film “2001: A Space Odyssey” imagined a sentient computer named Hal. In the past few years, with the rise of Siri, Alexa and more, we live in that reality. A simpler version of the natural language processing apps like Siri are chatbots. 2016 was the rise of the chatbot, and 2017 will continue that trend, with more and more users having “conversations” via the keyboard to find information and complete tasks instead of clicking around in search engines and on websites. Some of us have not yet interacted with a chatbot before, so, what is it like? And what is it like to design one?
We were very happy to present at the premier Drupal conference in the United States, DrupalCon. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communication at Blue Cross Blue Shield Association, discussed the strategies that drove key UX & Design decisions for the new BCBS.com website. This […]
Every digital project is unique—goals, stakeholders, priorities and budget can vary drastically. It’s this very fluctuation that makes project management so interesting. Despite the differences, there are some basic project management truths that we follow here at Oomph. While they’re not etched in stone (who has the time or strength?), they are important tenets that we uphold with both our clients and our project teams.