Oomph Industry Insights Blog

Photo by Dmitri Popov on Unsplash

A11y, Chatbots, and AI, Oh My! User-Centered Design Trends for 2018

The world of UX and UI has been rapidly expanding in 2017 and is ready to continue to grow beyond our expectations. These yearly look-backs peppered with predictions for the future are getting harder and harder to write because of the sheer pace of change in the industry. The products that help designers design and […]

A wooden 12-inch ruler laying on top of a building’s blueprint used as a metaphor to explain the importance of website information architecture

Simple Strategies for Creating a Killer IA

What is Website Information Architecture (IA)? Simply put, it’s the practice of deciding how to arrange the parts of something (in this case, content on a website or blog) so users can understand where they are, what they are looking at, and how to get where they want to go. And whether or not it’s […]

The entire Oomph office posing for a photo with family and friends on a summer day

Experience the Culture of Oomph through our eyes

There’s a whole lotta Oomph around here… Signs. They’re everywhere. Some are obvious while others are more subtle, but they appear in our everyday lives as if to give us some sense of familiarity, comfort or affirmation. On my first day at Oomph, there were three distinct signs that confirmed I was in the right […]

Long-exposure photo of cars traveling in a city at night to represent site speed

Slow Site Speed: How Much Is It Really Costing You?

“I want to go fast” – Ricky Bobby We live in a world of “instant”. And while this isn’t a new concept, we’ve gone from things like instant coffee and microwavable meals to instant messenger, video on-demand, same-day delivery, order ahead, and a list of instant services that continues to grow. The fact is that […]

A laptop displaying a website is overlaid on a graphic of charts and graphs

Accessibility by the Numbers: How it Helps your Business

The benefits of accessibility directly impact a website’s profitability. It’s simple, really. More visitors who have more complete access means more qualified traffic that can consume your content, use your service, or purchase your products.

A laptop displaying a website is overlaid on a combined photo of legal documents and a shopping cart

The ADA Applies Accessibility Rules to Websites

The world of web accessibility is quickly changing, and recent legal events have made it clear that accommodations under the ADA will be applied to online entities in some cases. It’s time to take it all very seriously and learn more about the risks and consequences in order to plan for a more accessible future.