Oomph Industry Insights Blog

Chatbots and Conversational UI

Conversational UI: Should a Chatbot be on your Roadmap for 2017?

We’ve dreamed about having conversations with our computers for a long time. Stanley Kubrick’s 1968 film “2001: A Space Odyssey” imagined a sentient computer named Hal. In the past few years, with the rise of Siri, Alexa and more, we live in that reality. A simpler version of the natural language processing apps like Siri are chatbots. 2016 was the rise of the chatbot, and 2017 will continue that trend, with more and more users having “conversations” via the keyboard to find information and complete tasks instead of clicking around in search engines and on websites. Some of us have not yet interacted with a chatbot before, so, what is it like? And what is it like to design one?

Oomph Partners with Blue Cross Blue Shield Association to Present at DrupalCon 2017

We are excited to announce that Oomph and Blue Cross Blue Shield Association have been selected to present at the premier Drupal conference in the United States, DrupalCon, in April 2017. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communications at Blue Cross Blue Shield Association, will discuss the strategies that drove key UX & Design decisions for the new BCBS.com website. This case study will look at how a large healthcare organization with widespread content owners benefitted from a flexible component-based design system combined with the power of the Drupal content management system.

10 Principles of Project Management

10 Principles of Digital Project Management We Live By

Every digital project is unique—goals, stakeholders, priorities and budget can vary drastically. It’s this very fluctuation that makes project management so interesting. Despite the differences, there are some basic project management truths that we follow here at Oomph. While they’re not etched in stone (who has the time or strength?), they are important tenets that we uphold with both our clients and our project teams.

Brunch vs. Gulp: Build tool face off

Brunch vs. Gulp: Another build tool showdown

Build tools and task runners were invented to prevent human error and make your life easier. They can bring you workflow nirvana, or cost you countless hours of aggravation and misery. Which tool is the best fit for you and your project? The current climate mostly talks about two build tools, Brunch and Gulp. Both of these tools are great, but there’s definitely pros and cons for each.

Beyond Mobile UX: User-Centered Design Trends for 2017

UX will continue to advance rapidly in 2017. The question is, in what ways? I’ve spent some time thinking about the UX trends I noticed happening with our client work over the past year, and I began to draw some conclusions about how those trends will evolve (or not) in 2017. From moving beyond mobile […]

UX Kits Website Deck

4 Holiday Gifts to Delight Developers & Designers

Dashing out to find the perfect gifts for the designer or developer in your life? Our engineering team reveals some of the products they are loving right now. Snapnator The magnetic power connector is back, and it’s a snap. Meet Snapnator, the MagSafe-style adapter designed to attach to any laptop or device that has a […]

Meet Brandon

Meet Brandon

At Oomph, one of our core values is personal. It’s a value that defines not only how we work with our clients, but also how we approach design and development. Brandon Herford, our new UX Engineer, comes from both an engineering and a fine arts education where, among other things, he studied how to make […]