UX Kits Website Deck

4 Holiday Gifts to Delight Developers & Designers

Dashing out to find the perfect gifts for the designer or developer in your life? Our engineering team reveals some of the products they are loving right now. Snapnator The magnetic power connector is back, and it’s a snap. Meet Snapnator, the MagSafe-style adapter designed to attach to any laptop or device that has a […]

Meet Brandon

Meet Brandon

At Oomph, one of our core values is personal. It’s a value that defines not only how we work with our clients, but also how we approach design and development. Brandon Herford, our new UX Engineer, comes from both an engineering and a fine arts education where, among other things, he studied how to make […]

Site Security

What Marketers Need to Know About Site Security

If you’re working in an industry that handles information relating to health care, there’s a good chance your organization has strict security practices and your next website refresh won’t be as simple as discovery-design-build-ship. There are going to be a lot of checkpoints along the way relating to security and governance—all designed to protect patients […]

Mega Menu is an SEO Don't

Why Your Mega Menu Might be Killing Your SEO

You have a content-heavy site and you want visitors to access that content quickly and easily, but is the go-to mega menu approach secretly sabotaging your SEO? It might be. In recent years, design and UX trends have leaned toward simplifying navigation structure in an effort to make websites easier to navigate across all devices, […]

Prototyping Design to Jumpstart Development

A modern design-to-development workflow for the web involves multiple tools for site maps, wireframing, testing, and design before we even start to touch HTML and CSS in a browser. Is there a way to move from low-fidelity responsive wireframes to high-fidelity design in the browser with an HTML prototype? Whether or not you use a […]

Google Analytics vs. Everyone Else

Google Analytics vs. Everyone Else

Google Analytics is not your only option when it comes to measuring site performance. It’s true. There are actually a healthy number of reporting analytics platforms available. Of course, there are obvious advantages to siding with the world-dominating, Globo Gym overlords of Google for your reporting analytics: you receive top-of-the-line reporting tools, an active community […]

Project Health Assessments

Conducting Proactive Project Health Assessments to Prevent Roadblocks

The first in a two-part series about our approach to mid-project health checks There may be various ways in which a project can go awry, but there are also effective ways to avoid costly detours. At D4D Boston, Christina Inge of Sleek Management University gave an insightful Project Management session. In her talk, she offered […]