Oomph Industry Insights Blog

An illustration of two mobile devices displaying card-based UI elements. The devices are on a background of more cards.

UI Design for the Short Attention Span

In the age of responsive websites, web designers love the interface unit called “The Card”. You’ve seen them, and chances are good that your website uses them, too. While they are great for organizing information, they are not always so great for the mobile experience. On a larger desktop screen they might organize items in a nice grid, but on a small screen, they can make the user feel like they are stuck in a stream of sameness with no end in sight. With short attention spans to battle and lots of competing sources of information, we need to hang onto every user as long as we can.

Multiple screenshots of the admin view of a Drupal website illustrating an example of modular page building

BCBS.com: Modular Page Building with Drupal Paragraphs

BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.

Illustration of a robot, some speech baloons, and the window of a chat app

Conversational UI: Should a Chatbot be on your Roadmap for 2017?

We’ve dreamed about having conversations with our computers for a long time. Stanley Kubrick’s 1968 film “2001: A Space Odyssey” imagined a sentient computer named Hal. In the past few years, with the rise of Siri, Alexa and more, we live in that reality. A simpler version of the natural language processing apps like Siri are chatbots. 2016 was the rise of the chatbot, and 2017 will continue that trend, with more and more users having “conversations” via the keyboard to find information and complete tasks instead of clicking around in search engines and on websites. Some of us have not yet interacted with a chatbot before, so, what is it like? And what is it like to design one?

A laptop displays the BCBS.com homepage

Oomph Partners with Blue Cross Blue Shield Association to Present at DrupalCon 2017

We are excited to announce that Oomph and Blue Cross Blue Shield Association have been selected to present at the premier Drupal conference in the United States, DrupalCon, in April 2017. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communications at Blue Cross Blue Shield Association, will discuss the strategies that drove key UX & Design decisions for the new BCBS.com website. This case study will look at how a large healthcare organization with widespread content owners benefitted from a flexible component-based design system combined with the power of the Drupal content management system.

10 Principles of Project Management

10 Principles of Digital Project Management We Live By

Every digital project is unique—goals, stakeholders, priorities and budget can vary drastically. It’s this very fluctuation that makes project management so interesting. Despite the differences, there are some basic project management truths that we follow here at Oomph. While they’re not etched in stone (who has the time or strength?), they are important tenets that we uphold with both our clients and our project teams.

Brunch vs. Gulp: Build tool face off

Brunch vs. Gulp: Another build tool showdown

Build tools and task runners were invented to prevent human error and make your life easier. They can bring you workflow nirvana, or cost you countless hours of aggravation and misery. Which tool is the best fit for you and your project? The current climate mostly talks about two build tools, Brunch and Gulp. Both of these tools are great, but there’s definitely pros and cons for each.

Beyond Mobile UX: User-Centered Design Trends for 2017

UX will continue to advance rapidly in 2017. The question is, in what ways? I’ve spent some time thinking about the UX trends I noticed happening with our client work over the past year, and I began to draw some conclusions about how those trends will evolve (or not) in 2017. From moving beyond mobile […]