BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.
Oomph Industry Insights Blog
What is Website Information Architecture (IA)? Simply put, it’s the practice of deciding how to arrange the parts of something (in this case, content on a website or blog) so users can understand where they are, what they are looking at, and how to get where they want to go. And whether or not it’s […]
There’s a whole lotta Oomph around here… Signs. They’re everywhere. Some are obvious while others are more subtle, but they appear in our everyday lives as if to give us some sense of familiarity, comfort or affirmation. On my first day at Oomph, there were three distinct signs that confirmed I was in the right […]
“I want to go fast” – Ricky Bobby We live in a world of “instant”. And while this isn’t a new concept, we’ve gone from things like instant coffee and microwavable meals to instant messenger, video on-demand, same-day delivery, order ahead, and a list of instant services that continues to grow. The fact is that […]
The benefits of accessibility directly impact a website’s profitability. It’s simple, really. More visitors who have more complete access means more qualified traffic that can consume your content, use your service, or purchase your products.
The world of web accessibility is quickly changing, and recent legal events have made it clear that accommodations under the ADA will be applied to online entities in some cases. It’s time to take it all very seriously and learn more about the risks and consequences in order to plan for a more accessible future.
The web should be an accessible place, but too many people hear “accessibility” and think special solutions for people with disabilities. That’s not always the case. The benefits of accessibility are far broader and have more impact on your business’s bottom line than you might realize.
Once a quarter, Oomph holds its Hack Day. Open to the entire company, Hack Day is a great opportunity for everyone to stretch their mental muscles and get a fresh perspective. For some it’s simply a chance to try something new. For others, it’s all about having fun interacting with our co-workers in out-of-the-ordinary ways. […]