Oomph Industry Insights Blog

Multiple screenshots of the admin view of a Drupal website illustrating an example of modular page building

BCBS.com: Modular Page Building with Drupal Paragraphs

BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.

A wooden 12-inch ruler laying on top of a building’s blueprint used as a metaphor to explain the importance of website information architecture

Simple Strategies for Creating a Killer IA

What is Website Information Architecture (IA)? Simply put, it’s the practice of deciding how to arrange the parts of something (in this case, content on a website or blog) so users can understand where they are, what they are looking at, and how to get where they want to go. And whether or not it’s […]

The entire Oomph office posing for a photo with family and friends on a summer day

Experience the Culture of Oomph through our eyes

There’s a whole lotta Oomph around here… Signs. They’re everywhere. Some are obvious while others are more subtle, but they appear in our everyday lives as if to give us some sense of familiarity, comfort or affirmation. On my first day at Oomph, there were three distinct signs that confirmed I was in the right […]

Long-exposure photo of cars traveling in a city at night to represent site speed

Slow Site Speed: How Much Is It Really Costing You?

“I want to go fast” – Ricky Bobby We live in a world of “instant”. And while this isn’t a new concept, we’ve gone from things like instant coffee and microwavable meals to instant messenger, video on-demand, same-day delivery, order ahead, and a list of instant services that continues to grow. The fact is that […]

A laptop displaying a website is overlaid on a combined photo of legal documents and a shopping cart

The ADA Applies Accessibility Rules to Websites

The world of web accessibility is quickly changing, and recent legal events have made it clear that accommodations under the ADA will be applied to online entities in some cases. It’s time to take it all very seriously and learn more about the risks and consequences in order to plan for a more accessible future.

A photo of a laptop displaying a website divided into four views, with each division representing the different experience a user might have on a site that is not built with accessibility in mind

Accessibility is not only for Disabilities

The web should be an accessible place, but too many people hear “accessibility” and think special solutions for people with disabilities. That’s not always the case. The benefits of accessibility are far broader and have more impact on your business’s bottom line than you might realize.