BCBS.com: Modular Page Building with Drupal Paragraphs

BCBS needs its current and potential members to engage and comprehend their content effortlessly. Long-form, modular storytelling help visitors decode text and understand information and increases the likelihood that the audience will remember. With Drupal and the Paragraphs module, we were able to build the right tools for their team of authors to tackle modular content and visual storytelling.

Chatbots and Conversational UI

Conversational UI: Should a Chatbot be on your Roadmap for 2017?

We’ve dreamed about having conversations with our computers for a long time. Stanley Kubrick’s 1968 film “2001: A Space Odyssey” imagined a sentient computer named Hal. In the past few years, with the rise of Siri, Alexa and more, we live in that reality. A simpler version of the natural language processing apps like Siri are chatbots. 2016 was the rise of the chatbot, and 2017 will continue that trend, with more and more users having “conversations” via the keyboard to find information and complete tasks instead of clicking around in search engines and on websites. Some of us have not yet interacted with a chatbot before, so, what is it like? And what is it like to design one?

Oomph Partners with Blue Cross Blue Shield Association to Present at DrupalCon 2017

We are excited to announce that Oomph and Blue Cross Blue Shield Association have been selected to present at the premier Drupal conference in the United States, DrupalCon, in April 2017. J. Hogue, Oomph’s Director of Design and User Experience, and John Eckroth, the Director of Digital Communications at Blue Cross Blue Shield Association, will discuss the strategies that drove key UX & Design decisions for the new BCBS.com website. This case study will look at how a large healthcare organization with widespread content owners benefitted from a flexible component-based design system combined with the power of the Drupal content management system.

10 Principles of Project Management

10 Principles of Digital Project Management We Live By

Every digital project is unique—goals, stakeholders, priorities and budget can vary drastically. It’s this very fluctuation that makes project management so interesting. Despite the differences, there are some basic project management truths that we follow here at Oomph. While they’re not etched in stone (who has the time or strength?), they are important tenets that we uphold with both our clients and our project teams.

Brunch vs. Gulp: Build tool face off

Brunch vs. Gulp: Another build tool showdown

Build tools and task runners were invented to prevent human error and make your life easier. They can bring you workflow nirvana, or cost you countless hours of aggravation and misery. Which tool is the best fit for you and your project? The current climate mostly talks about two build tools, Brunch and Gulp. Both of these tools are great, but there’s definitely pros and cons for each.

Beyond Mobile UX: User-Centered Design Trends for 2017

UX will continue to advance rapidly in 2017. The question is, in what ways? I’ve spent some time thinking about the UX trends I noticed happening with our client work over the past year, and I began to draw some conclusions about how those trends will evolve (or not) in 2017. From moving beyond mobile […]

Site Security

What Marketers Need to Know About Site Security

If you’re working in an industry that handles information relating to health care, there’s a good chance your organization has strict security practices and your next website refresh won’t be as simple as discovery-design-build-ship. There are going to be a lot of checkpoints along the way relating to security and governance—all designed to protect patients […]

Mega Menu is an SEO Don't

Why Your Mega Menu Might be Killing Your SEO

You have a content-heavy site and you want visitors to access that content quickly and easily, but is the go-to mega menu approach secretly sabotaging your SEO? It might be. In recent years, design and UX trends have leaned toward simplifying navigation structure in an effort to make websites easier to navigate across all devices, […]

Prototyping Design to Jumpstart Development

A modern design-to-development workflow for the web involves multiple tools for site maps, wireframing, testing, and design before we even start to touch HTML and CSS in a browser. Is there a way to move from low-fidelity responsive wireframes to high-fidelity design in the browser with an HTML prototype? Whether or not you use a […]

Why We Use Drupal 8 for All New Drupal Projects

Here we are more than nine months past the official release of Drupal 8 and we’re still hearing about companies choosing to do new projects on Drupal 7. At Oomph, we made the business decision to start all new Drupal projects on Drupal 8 as of April 1, 2016. Here’s why: Learning Curve This is […]

Marketing to new Volunteers can be assisted by social media efforts

How Nonprofits Can Use Digital Marketing to Get the Most Bang for Their Buck

Most nonprofit organizations share similar core goals like fundraising, engaging volunteers, and increasing cause awareness. However, these goals can be inhibited by the most difficult factor for nonprofits: a tight budget. Nonprofits are used to having to get the most bang for their buck when they hire employees and look for vendors; why not do […]

UI Design for the Short Attention Span

In the age of responsive websites, web designers love the interface unit called “The Card”. You’ve seen them, and chances are good that your website uses them, too. While they are great for organizing information, they are not always so great for the mobile experience. On a larger desktop screen they might organize items in a nice grid, but on a small screen, they can make the user feel like they are stuck in a stream of sameness with no end in sight. With short attention spans to battle and lots of competing sources of information, we need to hang onto every user as long as we can.