We were very happy to present at the premier Drupal conference in the United States, DrupalCon. J. Hogue, Oomph's Director of Design and User Experience, and John Eckroth, the Director of Digital Communication at Blue Cross Blue Shield Association, discussed the strategies that drove key UX & Design decisions for the new BCBS.com website.

This case study looks at how a large healthcare organization with widespread content owners benefitted from a flexible component-based design system combined with the power of the Drupal content management system.