Benefits of a Digital Customer Experience Audit

A digital customer experience (CX) audit is a comprehensive assessment of customer interactions with your digital platform. Learning what works and, identifying what can be improved, helps you craft experiences that delight your users and support your platform goals.

Empower your team with clear prioritization and actionable insights.

We’ll identify the strengths and weak points in your platform’s CX, so you can direct resources towards enhancing the elements that drive revenue and fixing the ones that don’t.

Remove the guesswork around optimizing your digital platform.

With a clearer view of how your digital CX impacts your business objectives, you can better align your platform design with your business goals and strategy.

Learn how to attract, delight, and retain your target customers.

By understanding your customers’ needs through data-driven insights, you’ll be better equipped to improve your customer experience, satisfy new customers, and enhance brand loyalty.

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Our Digital CX Audit Approach

Quantitative and qualitative analyses form the cornerstone of Oomph’s digital CX audit.


Understand your customers’ needs


Audit your current user experience


E-Benchmark the competition


Prioritize an experience roadmap

A Tailored Process:

Depending on your specific needs and goals, we’ll use a combination of the following techniques to deliver a thorough analysis and recommendations:

Content, UX, and Accessibility Critical Issues Audit

Find critical issues affecting usability and access

Customer Journey & User Experience Audit

Uncover action points impacting users’ experience

Competitor/Cohort Site Analysis

Benchmark competitors’ CX and identify market opportunities

Aspirational Site Analysis

Identify your platform’s strengths and potential growth opportunities

Final Customer Experience Roadmap

Deliver actionable next steps addressing top impactful issues

What you'll receive

  • Summary of findings
  • Actionable insights & priorities
  • Recommended roadmap with next steps

They are one of the best vendors I’ve worked with. I’ve been leading marketing communications programs for over 30 years. They’re always good listeners who come up with solutions that can truly help us. They always bring fresh ideas to the table. They make sure that we’re getting the best service for what we need.


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