Thinking » Topics » Design & Creative
It’s that time of year! Several of the Oomph, Inc. team members are preparing for the annual WordPress WordCamp Boston Conference, on October 25th-27th. This year’s Camp takes place at the Microsoft N.E.R.D Center in Cambridge, and is sure to be rife with inspired workshops and lively conversations.
WordCamp Boston will feature sessions on WordPress design, development, themes, project management, hosting, PHP, and Git. The Oomph Boston office will be proudly represented by speakers Bradley Jacobs (@crazyjaco) and Steven Word (@stevenkword), and naturally the office-buzz is beginning.
So we asked around: What are you looking forward to most?
1. New Frontend Frontiers
Oomph developers Alex and Bradley are most looking forward to K. Adam White’s discussion of backbone.js. Known among the Oomph team for his engaging talks, White’s presentation on development workflow at last year’s WordCamp was an office favorite. This year his talk will dive deeper into backbone.js, which has the potential to breathe new life into the WP 3.5 frontend.
2. Testing, Testing
3. WOrdpress 3.7 Heaven
Andrew Nacin, who is spearheading the effort behind WordPress 3.7, is also a greatly anticipated speaker. Currently, 3.7 is released in beta, but with the platform’s latest incarnation officially releasing soon, we’re sure Nassan will have some special sneak-peeks for the WordCamp crew.
Whether this is your first time at WordCamp (like our marketing whiz Anna), or you’re a seasoned industry veteran (like our CTO Dave McKinley), there’s a lot to get excited about! The Microsoft N.E.R.D. Center will shine in all its sun-lit glory, the SWAG will be plentiful—but the most thrilling thing is meeting the vibrant WordPress community members that will be waiting with open arms. Wear that name badge with pride, and shake some hands!
5. Git a Drink
The Saturday-night after party is sure to be a blast this year—since Oomph is hosting! Come 6:30pm we’ll be at the ever-hip Firebrand Saints. With your badge there’s an open bar until 10pm, so come connect with speakers, meet your fellow attendees, and make some new Twitter followers!
Tell us what you’re most excited to see at this year’s WordCamp on Twitter! @oomphinc #wcbos13
Oomph’s graphic designer Lizzy Hartley is a true triple-threat: graphic designer, jewelry maker, and roofing specialist! These days she sticks to design, but her past work has given her creative chops rooted in conceptualization, making her a huge asset to both internal and client projects. This past year Lizzy was tasked with designing some artwork for the Boston office: a 7′ x 10′ mural that represented everything about Oomph, from its love of the digital space to its larger-than-life clients. Now that we see the finished product every morning, we thought it would be nice to take a step back and learn more about its inception.
Here is the conversation we had with Lizzy about this extraordinary project:
First of all, which program did you use?
This mural was created entirely in Photoshop, because the original images needed to be cut out pretty extensively, and the eraser and lasso tools are the best in the industry for that.
How did you choose which pop culture icons to incorporate in the mural?
When the Marketing Team was discussing the branding of Oomph, we kept circling back to the idea of being, thinking, and doing “big.” The clients we work with, the projects we do, and the impact we have on the digital space were all things we wanted to be “big.” This concept led us to using very iconic, timeless, yet current imagery. Each image in the mural represents not only an important moment in cultural history, but also an Oomph client. For example, the Dali Lama represents our project with Buddhist web mag Tricycle.
We chose to include Miley Cyrus as a representation of our client Radar Online, a celebrity gossip publication. This was long before the twerking incident and controversy, but I think even then we knew that she was going to do something crazy.
What was the process like in regards to your usual projects?
The technical process of making the mural was totally different than what I do on the day-to-day. After finding the photos and cutting them out, I focused on making an interesting composition, placing them together like a puzzle. It was really fun to work with such powerful images and find a way to best represent them based on their placement. I thought it would be easier than most projects since I didn’t have to start from scratch, but it turned out that wasn’t the case at all!
What was most challenging about creating the piece?
The most difficult part of this project was making the icons as large as possible without pushing any other figures into the background, or making any of the images unrecognizable. 7′ x 10′ seems like a big amount of space, but when you have to put so many huge figures in one area you quickly realize it’s not nearly enough!
The worldly and wicked-savvy Lizzy Hartley joins Oomph this month as a graphic designer working with our creative and strategy team. Just a few months ago the recent college grad came on board as a design intern working on some significant internal and client-facing projects. Whether it’s been working some magic with the Oomph logo, going big with large-scale responsive UX design, or driving creative strategy—Lizzy has proven she has the right mix of dedication and talent to be a full-time contributor at Oomph.
The Hamilton, MA, native spent her college years at Flagler College, a private liberal arts school where the student dormitories are housed in what was once a luxury hotel in St. Augustine, FL. Amid Tiffany stained-glass windows and Spanish architecture—and just a stone’s throw from the beach—Lizzy studied graphic design. But she always knew she would return to Boston, where she hoped to become part of the city’s buzzing innovation district.
“Oomph has given me the opportunity to flex my design skills and to experience the creative process as a team,” Lizzy says. “I’ve particularly loved working on new designs for the Oomph brand so I’m glad I have the chance to see that project through to the big reveal.”
In her free time, she enjoys traveling and using her design skills to create and craft unique pieces of jewelry.
In your best Boston accent please join us in welcoming our new Oomph Wharf regular, Lizzy Hartley!
Today, in honor of Tax Day, we’re posting a shout-out to Intuit and TurboTax to thank them for all the helpful things they do to make this day as easy as possible for their millions of users across the country—that includes the handy information they provide on their Tax Break blog. Assisting them in their content initiatives and web development needs has been anything but taxing for us.
Olympic Press Box site the latest successful collaboration
As the 2012 Summer Olympics plays on in London, stories of inspiration and victory are being reported at breakneck speeds in what is surely a personal best for the sports media world. We’re proud to say we had a hand in helping NBC Sports achieve this win with the design and development of the NBC Sports Group Press Box site. Adhering to the gold standards of NBC branding, our team designed and launched a site using the WordPress platform and hosted on WordPress.com VIP that allows for quick, easy and complete content sharing across mobile, tablet and laptop screens.
Google Engineers Gone Wild!
Google updated The Google Art Project and updated is an understatement. Google’s Search Engine and Account interface is nearly stark white using Arial as a primary font. The Google Art Project is presented in graphic European design style with gorgeous font styling. We haven’t seen anything this nice since the Bauhaus opened.
On April 3, 2012, Google announced a major expansion to the Art Project as it signed partnership agreements with 151 museums from 40 countries. Now, the platform features over 32,000 artworks from 46 museums, and the image acquisition process is underway at the remaining partner museums. continue reading
To be more accurate, our newest team members—Patrick Richardson, Creative Director, and Ken Boostrom, Account Manager—are more like family. See, we’ve not only welcomed them into the fold; we’ve already put them to work on the frontlines of the bold, hard-working idea machine that is Oomph. Once you get to know them, you’ll see why: