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Last Friday, Oomph celebrated the launch of Drupal 7, the latest release of one of our favorite content management platforms.
Since last Wednesday, I’ve been hunkering down at the Hilton Garden Inn in Washington, D.C., leading the web component of Cable Positive’s Youth AIDS Media Institute University (YAMI-U). The purpose of this 7 day program has been to develop and produce a multi-platform social advocacy HIV/AIDS awareness marketing campaign, working with about 20 young adults already active in various HIV/AIDS awareness campaigns.
Over the past week, we developed an overarching campaign theme that individual YAMI-U teams have translated into public service announcements that will be carried nationwide, a series of print ads, an interactive text messaging campaign, and, yes, an engaging and integrated web presence.