Thinking: Our Blog
Radar Online, a 24/7 entertainment website, is the most recent online publication to get a facelift from American Media, Inc.—and AMI chose Oomph as the digital surgeons for the procedure.
AMI asked Oomph to implement a new site design they’d drafted in-house, but they needed more than just a front-end polish. Essentially, they wanted us to rebuild the site and give it a new, stronger infrastructure capable of handling high traffic while maintaining reliable, efficient performance. Our discovery team recommended WordPress.com VIP as the choice content management platform for the new Radar Online. As part of the move, we migrated nearly half a million records, including 50,000 image galleries, from their old system to WordPress. We also improved the user experience with the implementation of a cleaner, more attractive front-end appearance.
Oomph’s team of developers did something else unique for Radar: By maintaining the very same URL structure, wherever possible, we helped them avoid the blips in SEO retention that tend to happen when a site moves to a new CMS. Finally, we staffed the Radar Online launch—something we consider to be one of the most important parts of any project. Oomph team members were on-site alongside Radar staff to provide quality assurance and real time problem solving, which not only helped their team feel more secure on such an important day, but also provided a level of crisis management training that they could draw from in the future.
Our collaboration with AMI and Radar is just the beginning of this relationship. The Oomph team is already at work on another major AMI site.
Cupid is going to be wicked busy today. But, he’s not the only one. Today, Oomph is at Worcester Polytechnic Institute for their Summer Internship and Career Fair, where we hope to do some matchmaking of our own—of the job variety.
We’ve got the red Oomph table set up complete with red hot candy and even hotter developer jobs and internship opportunities. We’re told nearly 2,000 students will come through the Sports and Recreation Building this afternoon, all on the lookout for their soulmate company.
I will be tweeting live from the fair throughout the day via @oomphinc and sharing some photos on Facebook. For those of you following along at home, remember you, too, can apply to join the Oomph team.
Happy Valentine’s Day from Oomph!
It’s been just over one week and two feet of snow since we moved to 66 Long Wharf in Boston. Despite Nemo’s fury, the Oomph team is hard at work and renovation of the new space is officially underway. In fact, I’m writing to the hum of a distant drill. The question now is: How will we make our mark at Custom House Block?
Obviously, we’d be crazy to do anything that obstructs our sprawling harbor views or tarnishes the exposed brick walls that practically bleed history. Instead, we want to recreate the interior so that it pays tribute to our location and at the same time reflects our personality.
We see the future Oomph Boston as a creative space that‘s open and welcoming, with a touch of modern cool. Interior walls will be knocked down, new flooring will be installed and all-new amenities will be added. That’s just the half of it. We’ll also need to add the Oomph. Patrick, our creative director, jokingly calls our design vision “antique-frat house-colonial- techno-chic.” You’ve heard of it, right?
So as we await the first phase of construction, which will begin on the second floor, we want to hear from you. What are the must-haves in your dream office?
NBC Sports and Oomph, Inc., teamed up yet again on the expansive, cutting edge media portal NBCSportsGroupPressBox.com. This large-scale WordPress project was based on the success of the NBC Sports Olympic PressBox site Oomph crafted to meet NBC’s media coverage needs during the summer games. Pleased with the result, NBC tasked our team with rolling out a new media portal site to serve the entire NBC Sports Group–from special event coverage to regularly featured programming.
Responsive design was a key part of this highly sophisticated, extensive WordPress.com VIP project. Considering site traffic and the nature of busy media professionals, the PressBox site needed to represent flawlessly across all media devices with the same efficiency expected from a laptop. Our team welcomed the opportunity to showcase their talents, and deliver an amazing result.
Additionally the Oomph team incorporated a number of tools such as an easy uploader for handling PDF media guides and a tool that allows media outlets to readily download assets like logos and headshots. But, we also added many new custom capabilities, like the homepage’s slideshow which is designed to intuitively refresh featured items added by NBC staff. Finally, we added a custom “Shows” taxonomy allowing press releases, bios, photos, videos, logos, and contacts to be associated with a particular show and be viewed together when navigating to an individual show page.
It’s always a pleasure working with NBC Sports and this project showed that design and development really is a team sport.